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Likes, tweets, posts, comments…Managing your online communities to engage and retain customers by Harald Reedtz, Denmark
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Likes, tweets, posts, comments…Managing your online communities to engage and retain customers by Harald Reedtz, Denmark

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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" …

This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Maximizing Your Social Digital Assets
Presentation: Likes, tweets, posts, comments…Managing your online communities to engage and retain customers
Speaker: Harald Reedtz, Founder and CEO, House of Relations, Denmark

Published in: Marketing, Technology, Business

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  • 1. Likes, tweets, posts, comments... Managing your online communities to engage and retain customers.
  • 2. Storytelling becomes storyselling Social media is about communication. It’s about telling and selling the good story. Through engagement. Keyword: authentic
  • 3. Selling without selling ?! USPs becomes ESPs = emotional selling points • You need to be there. I mean BE there. • If you’re not there, how can you be authentic?
  • 4. Channels CHANNELS CREATE CONVERSATION AND EMOTIONS
  • 5. Tools TOOLS CREATE CONTENT AND MEANING
  • 6. Listen to your customers Source: Marketingfacts.nl
  • 7. Facebook Unisport webshop 30% of total revenue from Facebook (!)
  • 8. Instagram
  • 9. Twitter Relations Crowdsourcing Branding & positioning
  • 10. Linkedin Kvickly FMCG retail chain CSR policy & initiative Exposure Positioning
  • 11. Google+ It’s mostly about visibility (SEO) Google hangouts - recorded and on air
  • 12. Pinterest missdesignsays Danish Design Blogger 100.000 visitors/month 2nd biggest traffic
  • 13. The good approach How often do I need to make an update? What’s the purpose? Relevance, Quality & Timing
  • 14. It’s not just marketing ! It’s about communication and relations. Simply. Be sure to engage with your audience.
  • 15. Content Marketing Framework Source: Content Marketing Institute
  • 16. Objectives & KPI’s Relations & power of “voice” Traffic to website Brand reputation Trust Effective marketing Sales
  • 17. The funnel Awareness Engagement Action FB Twitter Twitter Whitepaper Blog Retention Website FB Blog Slideshare Slideshare Webinar Pinterest $ Content
  • 18. LEGO forces mngmt to understand Social Media 4 value measuring metrics - increasing sales - more efficient in marketing - building brand affinity - protecting the brand source: http://www.marketingmagazine.co.uk
  • 19. Social media landscape pinterest pinterest faceboo faceboo k k blog blog tools tools website website content content twitter twitter inssta ra in tag ra g m m Linkedin Linkedin
  • 20. Social media landscape pinterest pinterest faceboo faceboo k k blog blog Vine Vine Flipboa Flipboa rd rd tools tools website website twitter twitter Video Video Video Video content content inssta ra in tag ra g m m Linkedin Linkedin Video Video infograph infograph ics ics web web TV TV
  • 21. Control vs. interaction
  • 22. Everyone lives in the capital city of... digital! The digital economy has no limitations...! So take your position in digital and social.
  • 23. From bank to media producer Jyske Bank Web TV channel Own studio to gain control
  • 24. Synoptik sight test on FB
  • 25. Synoptik sight test on FB
  • 26. Synoptik sight test on FB 130.000 visitors 45% completed the test Average visit duration 6 minutes (!) Synoptik knew that 80% of the people getting the sight test converts to customers.
  • 27. Sales vs. engagement Source: Baekdal.com
  • 28. Recap Be there. As in BE there. Storyselling. Be authentic and unique. Choose the relevant channels and tools Relevance, Quality & Timing Set objectives and metrics. Give room for experimenting and creativity. Measuring and track performance.
  • 29. I love dialogue. Harald Reedtz Tokeroed Strategic Director House of Relations | DigiEyeZ email hrt@houseofrelations.dk Twitter @tokeroed Linkedin.com/haraldtoker oed