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Pakistan Radio Industry Snapshot  May 2013
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Pakistan Radio Industry Snapshot May 2013

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A snapshot of the Radio Industry for the month of May 2013. Who's leading the industry with radio campaigns? Who's getting the best return from radio?

A snapshot of the Radio Industry for the month of May 2013. Who's leading the industry with radio campaigns? Who's getting the best return from radio?

Published in: Education, Business

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  • 1. Radio Monthly Report May13
  • 2. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) About the Report
  • 3. Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. SNAPSHOT • Beverages topped in the advertising category followed by Telecom and Election Campaign in May, 2013 • Unilever Pakistan was the top Advertiser in May, 2013 • PTI emerged as a top advertised brand
  • 4. Last Month Rank No. CATEGORIES (MINS) (%) 1 1 Beverages 15.4 3 2 Telecom 14.4 6 3 Election Campaign 8.5 - 4 Dextrose 6.8 - 5 Bouillon 5.9 - 6 Financial Institution 4.5 5 7 Milk 4.2 4 8 Petroleum 3.9 - 9 Hair Care 3.8 - 10 Skin Care 3.1 *Top 10 Categories contributed 70.5% of the total Ad Volume. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES)
  • 5. Last Month Rank No. CORPORATIONS (MINS) (%) 3 1 Unilever Pakistan 11.1 1 2 Pepsi 8.1 8 3 Engro Foods 7.5 4 4 Ufone GSM 6.8 5 5 Pakistan Tehreek-e-Insaf 6.6 2 6 Nestle Pakistan 5.4 - 7 Mobilink 3.8 - 8 Coca Cola 3.1 - 9 Qarshi Industries 3.1 - 10 Faysal Bank 3.0 INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES) *Only 2 of the top advertisers belong to Telecom Sector
  • 6. INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank No. BRANDS (MINS) (%) 4 1 PTI 6.6 10 2 Mirinda 4.9 - 3 Omung Lassi 4.8 - 4 Uth Pack 3.9 - 5 Jam-e-Shereen 3.1 - 6 Mobit 3.0 3 7 Ufone GSM 2.8 - 8 Mobilink 2.6 - 9 Lipton Yellow Label 2.4 - 10 Garnier Baby Cream 2.0 *Only 2 of Top 10 brands belong to Telecom Sector
  • 7. Trend Analysis April-May 2013 Advertising in Minutes* Based on 28 Radio Stations in 3 Cities
  • 8. Share in Millions Trend Analysis April-May 2013 Based on 28 Radio Stations in 3 Cities
  • 9. TIME BAND SHARE Advertising in Minutes
  • 10. CITY WISE SHARE %Share of Advertising
  • 11. FM Channels Share Advertising in Minutes •Total spent in May, 2013 was PKR 73,734,228 •Total Minutes of Advertising ran were 29,197 (minutes)
  • 12. Average Nos. of Ads / Day An average of 1,857 ads were aired in Karachi on FM stations per day
  • 13. THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Nasir ud Din nasir@mediamiles.biznasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861