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Radio Industry Snapshot – August 2013
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Radio Industry Snapshot – August 2013

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A snapshot of the Radio Industry for the month of August 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

A snapshot of the Radio Industry for the month of August 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

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  • 1. Radio Monthly Report Aug13
  • 2. About the Report Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad)
  • 3. SNAPSHOT • Beverages topped in the advertising category followed by Telecom and Food in August, 2013 • Pepsi Pakistan was the top Advertiser in July, 2013 • Pepsi also emerged as a top advertised brand Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
  • 4. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. CATEGORIES 2 1 Beverages 22.4 1 2 Telecom 15.4 6 3 Food 11.5 3 4 Financial Institution 8.7 5 5 Milk 6.6 - 6 Shoes 5.2 - 7 Health 3.4 - 8 Hotel & Restaurant 3.0 - 9 Education 2.3 - 10 Insecticides 2.1 *Top 10 Categories contributed 80.6% of the total Ad Volume.
  • 5. INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. CORPORATIONS - 1 Pepsi 14.9 1 2 Nestle Pakistan 10.1 3 3 Unilever Pakistan 7.0 5 4 PTCL 5.2 - 5 Shezan International Ltd. 4.0 - 6 Servis Industries 4.0 - 7 Warid 3.6 4 8 Ufone GSM 3.1 - 9 Askari Bank Ltd 3.0 - 10 McDonalds 2.6
  • 6. INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. BRANDS - 1 Pepsi 7.5 - 2 7up 6.1 - 3 Blue Band Margarine 3.9 - 4 PTCL Broadband 3.9 - 5 Nestle Nido Bunyad 3.6 3 6 Ufone GSM 3.1 - 7 Shezan All Pure 3.1 6 8 Milk Pak 3.0 - 9 Askari Bachat Account 3.0 - 10 McDonalds 2.6 *Only 1 of Top 10 brands belong to Telecom Sector
  • 7. Trend Analysis July-August 2013 Advertising in Minutes* Based on 28 Radio Stations in 3 Cities
  • 8. Trend Analysis July-August 2013 Share in Millions Based on 28 Radio Stations in 3 Cities
  • 9. TIME BAND SHARE Advertising in Minutes Morning and Evening time slot attracted more advertisers throughout all cities
  • 10. CITY WISE SHARE %Share of Advertising
  • 11. FM Channels Share Advertising in Minutes • Total spent in August, 2013 was PKR 49,752,773 • Total Minutes of Advertising ran were 18,358.57 (minutes)
  • 12. Average Nos. of Ads / Day An average of 1,313 ads were aired in Karachi on FM stations per day
  • 13. For query on DATA, please contact: Mr. Nasir ud Din nasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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