Pakistan Radio industry snapshot  - July 2013
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Pakistan Radio industry snapshot - July 2013

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A snapshot of the Radio Industry for the month of July 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

A snapshot of the Radio Industry for the month of July 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

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Pakistan Radio industry snapshot - July 2013 Presentation Transcript

  • 1. Radio Monthly Report July13
  • 2. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) About the Report
  • 3. Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. SNAPSHOT • Telecom topped in the advertising category followed by Beverages and Financial institutions in July, 2013 • Nestle Pakistan was the top Advertiser in July, 2013 • SKMCH also emerged as a top advertised brand
  • 4. Last Month Rank No. CATEGORIES (MINS) (%) 1 1 Telecom 18.9 2 2 Beverages 11.2 4 3 Financial Institutions 7.9 10 4 NGO 7.2 7 5 Milk 7.0 3 6 Foods 6.9 - 7 Soaps 4.8 6 8 Petroleum 3.7 - 9 Automobile 3.5 - 10 Broadband 3.4 *Top 10 Categories contributed 74.5% of the total Ad Volume. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES)
  • 5. Last Month Rank No. CORPORATIONS (MINS) (%) 2 1 Nestle Pakistan 7.2 - 2 Shaukat Khanum Memorial Hospital 5.2 3 3 Unilever Pakistan 5.0 - 4 Ufone GSM 4.9 - 5 PTCL 4.2 10 6 Procter & Gamble 4.1 1 7 Mobilink 4.1 - 8 Shell Pakistan 3.5 - 9 Indus Motor Company 3.4 - 10 Coca Cola 3.3 INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES) *Only 2 of the top advertisers belong to Telecom Sector
  • 6. INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank No. BRANDS (MINS) (%) 9 1 SKMCH 5.2 - 2 Safeguard 4.1 - 3 Ufone GSM 4.0 1 4 Mobilink 3.5 - 5 Shell Helix 3.5 - 6 Milk Pack 3.3 2 7 Zong 3.2 - 8 Coca Cola 2.6 - 9 Warid 2.2 - 10 Rooh Afza 2.2 *Only 4 of Top 10 brands belong to Telecom Sector
  • 7. Trend Analysis May-June 2013 Advertising in Minutes* Based on 28 Radio Stations in 3 Cities
  • 8. Share in Millions Trend Analysis May-June 2013 Based on 28 Radio Stations in 3 Cities
  • 9. TIME BAND SHARE Advertising in Minutes Morning and Evening time slot attracted more advertisers throughout all cities
  • 10. CITY WISE SHARE %Share of Advertising
  • 11. FM Channels Share Advertising in Minutes •Total spent in July, 2013 was PKR 76,023,331 •Total Minutes of Advertising ran were 29,444 (minutes)
  • 12. Average Nos. of Ads / Day An average of 1,573 ads were aired in Karachi on FM stations per day
  • 13. THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Nasir ud Din nasir@mediamiles.biznasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861