Putting Purpose into Marketing - WFA - Edelman Study
by Tanvir Hussain (email@example.com), Marketing Manager at Pakistan Advertisers Society on Sep 09, 2013
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How important is it for brands to have a “purpose”? ...
How important is it for brands to have a “purpose”?
Research conducted in 2012 by Edelman shows that consumers increasingly want brands to stand for something beyond the functional delivery of a product or service.
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