TV Ad Analysis Oct 2013 Report
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of October 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
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TV Ad Analysis Oct 2013 Report
- 1. TV Analysis Monthly Report Oct13
- 2. Trend Analysis Comparison Sep-Oct 2013 Total Minutes of Advertising 314,421 248,810 Sep-13 Oct-13
- 3. Trend Analysis YoY Comparison: Oct 12 - Oct13 Total Minutes of Advertising 314,421.3 247,956.2 Oct, 2013 Oct, 2012
- 4. 2% Financial Services 16% Other 2% Education Confectionary Cullinary Construction 9% Healthcare & Medical Services Detergents Personal Products 17% Beverages Cellular Communication TOP 10 CATEGORIES % Share of Advt. Minutes 17% 12% 8% 7% 5% 4%
- 5. TOP 10 PLAYERS % Share of Advt. Minutes 12% 6% 5% 5% 3% UNILEVER P&G PEPSI COLA COCA COLA TELENOR 3% Qmobile 3% UFONE 2% Liaquat Hospital 2% 2% NATIONAL FOODS TAPAL TEA
- 6. TOP 15 BRANDS % Share of Advt. Minutes 2% 2% 2% 2% 2% 2% Liaquat Coke Hospital Studio Dew National Recipe Masalay New Ariel Blue Sprite 1% PTCL 1% Pepsi 1% 1% 1% 1% 1% USAID Lake City Surf Head & Sooper Bella Excel Shoulder Vista Phase-I 1% 1% Djuice Seven Up
- 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2%
- 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
- 9. Genre Split in Oct 13 % Share of Advt. Minutes SPORTS 2% MOVIES 4% MUSIC 7% FOOD 2% KIDS 1% RELIGIOUS 1% HEALTH 0% NEWS 44% Ent 39%
- 10. Time Band Split Oct 13 % Share of Advt. Minutes Late Prime Time (23:00 - 23:59) 6% Prime Time (19:00 22:59) 29% Evening Time (17:00 - 18:59) 10% Late Night (00:00 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 16:59) 27%
- 11. For query on DATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END