Pakistan Tv Analysis Monthly Report March 2014

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

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Pakistan Tv Analysis Monthly Report March 2014

  1. 1. TV Analysis Monthly Report March 2014
  2. 2. Trend Analysis Comparison Feb 14 - Mar 14 Total Minutes of Advertising Feb-14 Mar-14 263,141 319,903
  3. 3. Trend Analysis YoY Comparison: Mar 13 – Mar 14 Total Minutes of Advertising 257,997 319,903 Mar 13 Mar 14
  4. 4. TOP 10 CATEGORIES % Share of Advt. Minutes 17% 16% 14% 9% 7% 5% 5% 4% 3% 3% 17% Cellular Communication PersonalProducts Beverages Detergents Healthcare& MedicalServices Confectionary Construction Cullinary Food Homecare Products Other
  5. 5. TOP 10 PLAYERS % Share of Advt. Minutes 12% 7% 4% 4% 4% 4% 3% 3% 3% 3% UNILEVER P&G COCA COLA Qmobile RECKITT PEPSI COLA TELENOR NESTLE Mobilink VoiceTel
  6. 6. TOP 15 BRANDS % Share of Advt. Minutes 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  7. 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
  8. 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
  9. 9. Genre Split in Mar 14 % Share of Advt. Minutes Ent 41% NEWS 39% MUSIC 9% SPORTS 4% MOVIES 3% KIDS 2% FOOD 1% RELIGIOUS 1% HEALTH 0%
  10. 10. Time Band Split Mar 14 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
  11. 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696

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