Pakistan Tv Analysis Monthly Report December’13

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2013. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Published in: Business, News & Politics
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Pakistan Tv Analysis Monthly Report December’13

  1. 1. TV Analysis Monthly Report December,2013
  2. 2. Trend Analysis Comparison Nov-Dec 2013 Total Minutes of Advertising 257,825.15 199,031 Nov-13 Dec-13
  3. 3. Trend Analysis YoY Comparison: Dec 12-Dec13 Total Minutes of Advertising 257825.15 204169.77 Dec-12 Dec-13
  4. 4. 2% 2% Education Financial Services Other 2% Healthcare & Medical Services 7% Construction 7% Cullinary 8% Detergents Confectionary Personal Products Beverages Cellular Communication TOP 10 CATEGORIES % Share of Advt. Minutes 22% 18% 14% 12% 6%
  5. 5. TOP 10 PLAYERS % Share of Advt. Minutes 10% 8% 6% 6% 5% 4% 3% 3% UNILEVER THE COCA COLA TELENOR P&G AZHAR Qmobile Kraft Foods 3% VoiceTel PEPSI COLA 2% NESTLE
  6. 6. TOP 15 BRANDS % Share of Advt. Minutes 5% 4% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1%
  7. 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 4% 4% 4% 4% 3% GEO NEWS ATV 8xm DUNYA NEWS GEO ARY NEWS HUM TV DAWN NEWS 3% ARY DIGITAL 3% AAJ NEWS 3% CITY42 3% 3% 3% 2% SAMAA EXPRESS Apna TV CNBC NEWS PAKISTAN
  8. 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% ATV 8xm Apna TV KTN JALWA ARY NEWS TV ONE 3% CITY42 3% HUM TV 3% DAWN NEWS 3% 3% SindhTV Express Ent 3% GEO 3% 2% ARY DIGITAL A-PLUS
  9. 9. Genre Split in December 2013 % Share of Advt. Minutes MOVIES 4% SPORTS 2% KIDS 1% FOOD 1% RELIGIOUS 1% HEALTH 0% MUSIC 8% NEWS 44% Ent 39%
  10. 10. Time Band Split December 13 % Share of Advt. Minutes Late Prime Time (23:00 - 23:59) 6% Prime Time (19:00 - 22:59) 29% Evening Time (17:00 18:59) 10% Late Night (00:00 05:59) 10% Morning Time (06:00 11:59) 18% After Noon (12:00 16:59) 27%
  11. 11. For query on DATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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