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Pakistan - Tv Monthly Report August’13
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Pakistan - Tv Monthly Report August’13

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN …

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of August 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY bases.

Published in: Business, Economy & Finance
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Transcript

  • 1. TV Analysis Monthly Report Aug13
  • 2. Trend Analysis Comparison Jul-Aug 2013 Total Minutes of Advertising Jul-13 Aug-13 271,820 265,665
  • 3. Total Minutes of Advertising Trend Analysis YoY Comparison: August 12-August 13 Aug-12 Aug-13 267,573 265,665
  • 4. TOP 10 CATEGORIES 19% 17% 11% 8% 6% 6% 6% 3% 3% 2% 19% Beverages Cellular Communication Detergents PersonalProducts Construction Healthcare&Medical Services Cullinary Education Confectionary Communication Others % Share of Advt. Minutes
  • 5. TOP 10 ADVERTISERS 9% 8% 7% 3% 2% 2% 2% 2% 2% 2% P&G PEPSI COLA UNILEVER RECKITT TELENOR Ufone COCA COLA TAPAL TEA Qmobile PTCL % Share of Advt. Minutes
  • 6. TOP 15 BRANDS 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% % Share of Advt. Minutes
  • 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2%
  • 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2%
  • 9. Genre Split in Aug 13 % Share of Advt. Minutes NEWS 47% Ent 41% MUSIC 4% MOVIES 3% KIDS 1% FOOD 1% RELIGIOUS 1% HEALTH 1% SPORTS 1%
  • 10. Time Band Split Aug 13 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
  • 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696

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