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Pakistan Radio Industry Advertising Snapshot – February 2014
 

Pakistan Radio Industry Advertising Snapshot – February 2014

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A snapshot of the Radio Industry - February, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? ...

A snapshot of the Radio Industry - February, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of Feb 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

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    Pakistan Radio Industry Advertising Snapshot – February 2014 Pakistan Radio Industry Advertising Snapshot – February 2014 Presentation Transcript

    • Radio Monthly Report Feb14
    • Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad) About the Report
    • Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. SNAPSHOT • Shampoos topped in the advertising category followed by Telecom and Beverages in February, 2014. • Unilever Pakistan was the top Advertiser in February, 2014 • Clear was the top advertised brand
    • Last Month Rank No. CATEGORIES (MINS) (%) - 1 Shampoos 17.7 1 2 Telecom 16.2 - 3 Beverages 12.4 2 4 Food 10.7 4 5 Milk 6.0 - 6 Detergents 3.5 9 7 Cell Phones 3.1 3 8 Financial Institutions 3.1 5 9 Tea 3.0 - 10 Biscuits 2.6 *Top 10 Categories contributed 81.6% of the total Ad Volume. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES)
    • Last Month Rank No. CORPORATIONS (MINS) (%) 3 1 Unilever Pakistan 18.1 1 2 Nestle Pakistan 14.2 - 3 Pepsi 9.8 - 4 Procter & Gamble 5.6 8 5 Ufone GSM 4.9 2 6 Telenor 4.9 - 7 China Mobile 4.4 - 8 Nokia 2.4 - 9 Continental Biscuits 1.9 - 10 Coca Cola 1.8 INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES)
    • INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank No. BRANDS (MINS) (%) 2 1 Unilever Pakistan 12.7 1 2 Nestle Pakistan 12.6 - 3 Procter & Gamble 10.6 - 4 Pepsi 7.4 8 5 Ufone GSM 4.6 3 6 Telenor 4.1 - 7 China Mobile 3.8 - 8 Tapal Tea 3.1 - 9 Caltex Oil Pakistan 2.5 - 10 GlaxoSmithKline Pakistan 2.0
    • Trend Analysis Jan-Feb 2014 Advertising in Minutes* Based on 28 Radio Stations in 6 Cities
    • Share in Millions Trend Analysis Jan-Feb 2014 Based on 28 Radio Stations in 6 Cities
    • TIME BAND SHARE Advertising in Minutes Morning and Evening time slot attracted more advertisers throughout all cities
    • CITY WISE SHARE %Share of Advertising
    • FM Channels Share Advertising in Minutes • Total spent in February, 2014 was PKR 102,333,440/- • Total Minutes of Advertising ran were 40,851 (minutes)
    • Average Nos. of Ads / Day An average of 2,145 ads were aired in Karachi on FM stations per day
    • THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Nasir ud Din nasir@mediamiles.biznasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861