Pakistan Print Media Analysis - Nov 2013

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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total …

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total advertising .

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  • 1. PRINT MEDIA INDUSTRY REPORT November 2013
  • 2. TOP 20 Categories in Daily Publications Nov 2013 Advertising Share Construction companies and Educational Institutes are the top spenders in Nov 2013.
  • 3. TOP 20 Categories in Magazines Nov 2013 Advertising Share In Magazines Shampoo and Beauty Creams Category is at the top. In Shampoo PANTENE and in Beauty creams category GOLDEN PEARL CREAM are the top spenders.
  • 4. TOP 20 Advertisers in Daily Publications Nov 2013 Advertising Share GULBERG ISLAMABAD advertised in almost all leading newspapers with half page size on prime positions.
  • 5. TOP 20 Advertisers in Magazines Nov 2013 Advertising Share P&G is the top spender in Magazines with its three Products, Pantene, Head & Shoulders and Always. Coslab is the 2nd highest spender with its products Care Cream and Care Lotion.
  • 6. TOP 20 Brands in Daily Publications Nov 2013 Advertising Share
  • 7. TOP 20 Brands in Magazines Nov 2013 Advertising Share Pantene is the top spender in Magazines followed by Care Lotion and Poly color.
  • 8. TOP 10 Publications Nov 2013 Advertising Revenue Share by revenue
  • 9. TOP 10 Magazines by revenue Nov 2013 Advertising Revenue Share Akhbar-e-jahan has a huge advertising share in Magazines. (because of the weekly issues)
  • 10. Newspapers Vs Magazines Nov 2013 Advertising Share
  • 11. Page Position Analysis Nov 2013 Advertising Spend Analysis are based on spend. Front page is most favorite position of Advertisers. Almost 50% advertising budgets spent inside page and 2% goes to Panels.
  • 12. Daily Advertising Trends Nov 2013 SUNDAY is a highest advertised day and Wednesday is at lowest end. Sunday is cluttered due to Builders and Educational Ads. Sunday Magazines also helps to increase the budgets.
  • 13. For query on DATA, please contact: Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com For other queries, please contact PAS at: secretariat@pas.org.pk THANK YOU