PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising.
DATA SOURCE: Media Track Pakistan
BASE: Newspapers and Magazines
- Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.
- From Jan 2014 onwards will cover more regions of Daily Jang
(Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).
- Tariff rate has been applied for Spend analysis.
- Magazines and Daily Publications analyzed separately