Copyright Winning Solutions 2014
Karachi Lahore Islamabad/Rawalpindi Faisalabad Multan
Copyright Winning Solutions 2014
Our Vision
To be the market leader in giving value to our clients, the value generated
th...
Copyright Winning Solutions 2014
About Winning Solutions
• Established in 2011 Winning Solutions is one of the leading loc...
Copyright Winning Solutions 2014
 Census Brief and Methodology
 Permanent OOH Mediums
 Census Summary
 Overall OOH Med...
Copyright Winning Solutions 2014
• OOH Media census conducted from Feb’14 – April ’14 in top 5 cities of Pakistan.
Karachi...
Copyright Winning Solutions 2014
The OOH media that has been considered for the census includes all the permanent OOH adve...
Copyright Winning Solutions 2014
Copyright Winning Solutions 2014
• Total count in TOP 5 cities is recorded to be 9107 with a value of 1.28 Billion/month
•...
Copyright Winning Solutions 2014
Copyright Winning Solutions 2014
*The red highlighted indicates the highest count of each medium in all 5 cities
City
90x3...
Copyright Winning Solutions 2014
Above charts shows the comparison between OOH medium volume & Value by city and these
per...
Copyright Winning Solutions 2014
Above charts shows the percentage breakdown for OOH Media in all the
cities based on thei...
Copyright Winning Solutions 2014
50%
36%
6% 3% 3% 2%
38%
25%
13%
6% 6% 5% 3% 2% 1%
Total Value Karachi
Rs 575,605,860
Tota...
Copyright Winning Solutions 2014
44%
8% 8% 8% 8% 7% 6% 6% 4% 1%
Total Value Islamabad
Rs 80,645,556
62%
23%
6% 4% 1% 1% 1%...
Copyright Winning Solutions 2014
60x20 90x30 Medium Bus
Shelter
Pole Signs Bridge
branding
Small
50%
36%
7% 4% 1% 1% 1%
90...
Copyright Winning Solutions 2014
Copyright Winning Solutions 2014
Total Pole Signs Count in all the cities have been recorded to be 4996. Karachi having
ap...
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Total Small Hoardings Count in all the cities have been recorded to be 960. Karachi
havin...
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Total Billboards 60x20 Count in all the cities have been recorded to be 888.
Karachi havi...
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Total large boards 90x30 Count in all the cities have been recorded to be 803.
Karachi ha...
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Total medium Hoardings Count in all the cities have been recorded to be 463.
Karachi havi...
Copyright Winning Solutions 2014
Confidential and Proprietary
Contact Details
(Winning Solutions)
In order to learn more a...
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Pakistan OOH Media Census Report

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Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city recorded
• Each Site coded according to a systematic system.
• Each city divided into:
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates

Published in: Data & Analytics
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Pakistan OOH Media Census Report

  1. 1. Copyright Winning Solutions 2014 Karachi Lahore Islamabad/Rawalpindi Faisalabad Multan
  2. 2. Copyright Winning Solutions 2014 Our Vision To be the market leader in giving value to our clients, the value generated through our best in class research services, innovative ideas, technology solutions, superior client servicing team and most importantly the value for client’s money. 2
  3. 3. Copyright Winning Solutions 2014 About Winning Solutions • Established in 2011 Winning Solutions is one of the leading local market research outfits in Pakistan. We specialize in research fuelled by technology solutions, real time data collection, GPS technology etc. • Winning Solutions is owned and managed by 2 senior research veterans Ali and Arif having over 30 years of experience amongst them, with a team of 25 energetic and young client services and operations team. • Visualized to provide valuable and actionable winning insights to help our clients win over their competition. • This direction is driven by the experience gained through working with different agencies as well as clients, and correctly understanding what a client desires and what the agencies fail to deliver. • Winning Solutions is here to plug that gap, a bridge to give our clients what they expect, require as well as deserve for their investments.
  4. 4. Copyright Winning Solutions 2014  Census Brief and Methodology  Permanent OOH Mediums  Census Summary  Overall OOH Media Exposure  Frequency Breakdown OOH Mediums  OOH Media City wise breakdown  Hot Zone Analysis
  5. 5. Copyright Winning Solutions 2014 • OOH Media census conducted from Feb’14 – April ’14 in top 5 cities of Pakistan. Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad • All permanently installed OOH mediums , in main cluster areas of each city recorded • Each Site coded according to a systematic system. • Each city divided into – Roads – Each road divided into sections – Each section further divided into important landmarks e.g. • Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates Road Section Location Shahrah-e-Iran FTCF Do Talwar TGT Park Towers Near Park Lane Hospital B/W Do Talwaar TGT Park Towers FTCF Park Towers TGT Do Talwar Near SZABIST B/W Park Towers TGT Do Talwaar
  6. 6. Copyright Winning Solutions 2014 The OOH media that has been considered for the census includes all the permanent OOH advertising Structures. It does not include temporary and seasonal branding e.g. Standies, Lamas and Park Branding.  Trivision  Pylons / High Marks  Mopi  Gantry  Roundabout Branding  Underpass Branding  Bridge Branding  Bus Shelter  Pole Signs  Billboards  Size 90x30  Size 60x20  Medium Hoardings  Size 45x15  Size 30x15  Size 30x40  Size 48x26  Small Hoardings  Size 20x10  Size 20x15
  7. 7. Copyright Winning Solutions 2014
  8. 8. Copyright Winning Solutions 2014 • Total count in TOP 5 cities is recorded to be 9107 with a value of 1.28 Billion/month • Total pole signs count 4996, making it 55% of all OOH mediums. • 2nd highest OOH Medium Small Hoarding 10%, Highest number in Karachi. • Karachi has almost 50% of the volume of OOH media and 44% Value share at 575 Million/month City Total No. Of Roads Total Boards Pole Signs Count Total Count Total Value Most Common OOH Medium Karachi 44 2123 2358 4481 575,605,860 Hoarding 20x10 Lahore 43 613 71 684 358,486,500 Wall Panel Rawalpindi 10 548 366 914 184,310,000 Billboard 90x30 Islamabad 22 229 801 1030 80,645,556 Pylons Faisalabad 20 277 1300 1577 54,500,000 Billboard 60x20 Multan 20 321 100 421 34,495,000 Hoarding 20x10 Total 159 4111 4996 9107 1,288,042,916
  9. 9. Copyright Winning Solutions 2014
  10. 10. Copyright Winning Solutions 2014 *The red highlighted indicates the highest count of each medium in all 5 cities City 90x30 60x20 Medium Hoardings Small Hoardings Trivision Pylons /High Marks Mopies Gantry Roundabout Branding Underpass Branding Bridge Panel Bus Shelter Pole signs Total Board Wall Panel Board Wall Panel Board Wall Panel Board Wall Panel Karachi 321 4 316 12 183 8 618 0 0 456 38 14 9 0 86 58 2358 4481 Lahore 40 69 153 113 54 9 82 2 0 0 0 1 3 0 2 85 71 684 Rawalpindi 218 1 26 0 161 0 107 0 0 6 0 7 0 3 19 0 366 914 Islamabad 46 0 13 2 8 1 0 0 15 98 0 6 0 12 6 22 801 1030 Faisalabad 25 16 161 6 6 6 20 0 0 0 0 0 0 0 2 35 1300 1577 Multan 61 2 87 0 27 0 131 0 0 0 0 0 0 0 8 5 100 421 Total 711 92 756 133 439 24 958 2 15 560 38 28 12 15 123 205 4996 9107
  11. 11. Copyright Winning Solutions 2014 Above charts shows the comparison between OOH medium volume & Value by city and these percentages also includes the count of pole signs. Karachi 49% Lahore 8% Rawalpindi 10% Islamabad 11% Faisalabad 17% Multan 5% OOH Exposure Volume Faisalabad 4% Multan 3% Rawalpindi 14% Islamabad 6% Lahore 29% Karachi 44% OOH Exposure Value
  12. 12. Copyright Winning Solutions 2014 Above charts shows the percentage breakdown for OOH Media in all the cities based on their volume & values 90x30 45% 60x20 26% Medium Boards 8% Bridge branding 7% Small Boards 4% Pole Signs 3% Pylon 2% Gantry 2% Bus Shelter 1% Roundabout 1% Underpass 1% Trivision 0% OOH Exposure Value 90x30 9% 60x20 10% Medium Hoardings 5% Small Hordings 11%Trivision 0% Pylons/High Marks 6% Mopies 1% Gantry 0% Roundabout Branding 0%Underpass Branding 0% Bridge Panel 1% Bus Shelter 2% Pole signs 55% OOH Exposure Volume
  13. 13. Copyright Winning Solutions 2014 50% 36% 6% 3% 3% 2% 38% 25% 13% 6% 6% 5% 3% 2% 1% Total Value Karachi Rs 575,605,860 Total Value Lahore Rs 358,486,500
  14. 14. Copyright Winning Solutions 2014 44% 8% 8% 8% 8% 7% 6% 6% 4% 1% Total Value Islamabad Rs 80,645,556 62% 23% 6% 4% 1% 1% 1% 1% Total Value Rawalpindi Rs 184,310,000
  15. 15. Copyright Winning Solutions 2014 60x20 90x30 Medium Bus Shelter Pole Signs Bridge branding Small 50% 36% 7% 4% 1% 1% 1% 90x30 60x20 Medium Bridge branding Small Pole Signs Bus Shelter 50% 34% 6% 4% 4% 1% 1% Total Value Multan Rs 34,495,000 Total Value Faisalabad Rs 54,500,000
  16. 16. Copyright Winning Solutions 2014
  17. 17. Copyright Winning Solutions 2014 Total Pole Signs Count in all the cities have been recorded to be 4996. Karachi having approximately 51% overall market for OOH advertisements, takes up the highest poles signs count i.e. 2358. Karachi Faisalabad Islamabad Rawalpindi Multan Lahore 2358 1300 801 366 100 71
  18. 18. Copyright Winning Solutions 2014 Total Small Hoardings Count in all the cities have been recorded to be 960. Karachi having the highest number of 20x10, preferring small boards, where as this type does not exist in Islamabad Karachi Multan Rawalpindi Lahore Faisalabad 618 131 107 82 20 Wall Panel Board
  19. 19. Copyright Winning Solutions 2014 Total Billboards 60x20 Count in all the cities have been recorded to be 888. Karachi having the highest number of 60x20 where as Faisalabad has the 2nd most highest number of 60x20. Karachi Faisalabad Lahore Multan Rawalpindi Islamabad 316 161 153 87 26 13 12 6 113 0 0 1 Wall Panel Board
  20. 20. Copyright Winning Solutions 2014 Total large boards 90x30 Count in all the cities have been recorded to be 803. Karachi having the highest number of 90x30 where as Rawalpindi has the 2nd most highest number of 90x30. Karachi Rawalpindi Multan Islamabad Lahore Faisalabad 321 218 61 46 40 25 4 1 2 0 69 16 Wall Panel Board
  21. 21. Copyright Winning Solutions 2014 Total medium Hoardings Count in all the cities have been recorded to be 463. Karachi having the highest number of Medium Hoardings where as Rawalpindi has the 2nd most highest number of Medium Hoardings. Karachi Rawalpindi Lahore Multan Islamabad Faisalabad 183 161 54 27 8 6 8 0 9 0 1 6 Wall Panel Board
  22. 22. Copyright Winning Solutions 2014 Confidential and Proprietary Contact Details (Winning Solutions) In order to learn more about Outdoor Advertising Census or a detailed report for each city. Contact Details: Syed Ali Moazzam (Director Business Development) Cell # +92-301-8540177 Email: ali.moazzam@winningsolutions.com.pk Tanveer Ahmed (Senior Research Executive) Cell # +92-345-8591454 Email: Tanveer.ahmead@winningsolutions.com.pk
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