Print Media Industry Report - April 2014

832 views

Published on

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period April’14. It covers top advertisers, categories and brands and their % share in total advertising.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
832
On SlideShare
0
From Embeds
0
Number of Embeds
122
Actions
Shares
0
Downloads
20
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Print Media Industry Report - April 2014

  1. 1. April 2014 PRINT MEDIA INDUSTRY REPORT
  2. 2. Print Media Report -DAMAC Properties Dubai remain one of the top Spenders on Print media. - Education Institutes category is also one of top spending category, more than 70 Advertisers were active in this category. - 28 wrist watches Players were published their Ads on Print in April 2014. - Pharma industry was also one of the big spenders on Print media. - Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms
  3. 3. Top 20 Categories 0 2 4 6 8 10 12 14 16 CONSTRUCTIONS FASHION GOVERNMENT EDUCATIONAL FINANCIAL SERVICES RETAIL OUTLETS HOUSEHOLD/OFFICE GOODS PHARMACEUTICALS TELECOMMUNICATION CORPORATE IMAGE TOURISM DRINKS SKIN CARE MISCELLANEOUS FOODS VEHICLES/SPARE PARTS MEDIA FUEL HAIR CARE TRANSPORT
  4. 4. Top 20 Advertisers 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 GOVERNMENT OF PUNJAB GOVERNMENT OF PAKISTAN GOVERNMENT OF KPK GOVERNMENT OF SINDH DAMAC PROPERTIES UNILEVER PAKISTAN LTD PAK SUZUKI ADAMJEE COLLEGE PAK TELECOM MOBILE UNITED BANK LIMITED HR CONSULTANT PVT LTD BAHRIA TOWN TREET CORPORATION L GUL AHMED TEXTILE ROLEX WATCHES CHINA MOBILE WILSONS & CO SAMSUNG ELECTRONICS ZAIN BUILDERS BANK ISLAMI
  5. 5. Top 20 BRANDS 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 GOVERNAMENT OF PUNJAB EDUCATION DEPT KPK ADAMJEE COLLEGE AKOYA DAMAC DUBAI EXCISE & TAXATION DEPARTMENT SUZUKI WAGON R VXL METRO CASH CARRY HR CONSULTANT PVT LTD GUL AHMED LAWN ROLEX WATCHES ZONG SANDHI SUDHA FEDERAL BOARD OF REVENUE U FONE BREITLING WATCHES LABOUR & HUMAN RESOURCE CITY TOWER SAMSUNG GALAXY S 5 BANK ISLAMI PAKISTAN RAILWAY
  6. 6. Daily Trend Analysis Pure Commercial: ROP / Ordinary Sunday Monday Tuesday Wednesday Thursday Friday Saturday
  7. 7. Advertising Split Publications 81% Sunday/Weeday Mag 7% Monthly Mag/Digest 12%
  8. 8. English Vs Urdu Share Urdu 52% English 48%
  9. 9. Banking Industry Share of Spend (SOS) UNITED BANK LIMITED 19% BANK ISLAMI LTD 12% THE BANK OF KHYBER 11% HABIB BANK LTD 11% MEZAN BANK 9% MUSLIM COMMERCIAL BANK 8% BANK ALFALAH 8% J. S. BANK 6% STANDARD CHARTERED BANK LTD 4% NATIONAL BANK OF PAKISTAN 4% OTHERS 8%
  10. 10. Telecommunication Service Providers Ufone 41% CHINA MOBILE 35% MOBILINK 18% TELENOR 6% Share of Spend
  11. 11. Telecommunication Hardware (SOS) Share of Spend SAMSUNG ELECTRONICS 86% DANY TECHNOLOGIES 11% HUAWEI 2% VOICE MOBILE 1%
  12. 12. Tea Category (SOS) Share of Spend KTC TEA 26% LIPTON YELLOW LABEL TEA 39% PRIME MIXTURE TEA 9% STANDARD TEA 1% TAPAL MEZBAN TEA 11% TETLEY GOLD TEA 8% VITAL TEA 6%
  13. 13. For Queries- Mr. Arshad Bhatti Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com www.facebook.com/mediatrackpk THE END

×