Global Adview Pulse 2013

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Global Advertising Trends (Year to date)

Main Events:
• Global consumer confidence increases 2 points from Q4 to 93
• Consumer confidence increases in 20 of 29 European countries
• The civil war in Syria continued in Q1 and has recently heightened tensions internationally MAIN

Facts:
• Growth in global advertising slows slightly in Q1, growing 1.9%
• Europe advertising continues to decline with -4.4 percent for the quarter
• North America see no growth or decline in advertising spend
• Latin America returns to fast growth with 11.9% increase for Q1

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  • Very interesting.

    Thanks for sharing. What is compelling is the growth of Internet advertising in Asia and South America.

    What's also disturbing is the lack of activity in Europe. Will they ever get out of their duldrums.

    Thanks

    Guy
    Latest case study: http://bit.ly/12IdZz2
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