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"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim
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"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim

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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" …

This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Rewriting the rules – Creative Brand Strategy for Mobile
Presentation: Mobile and its Impact on Human Behaviour
Speaker: Syed Abdul Karim, Brand Experience Director, Mobily, Saudi Arabia

Published in: Marketing, Business, Technology

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  • 1. Mobile and it’s Impact on Human Behavior October 31, 2013
  • 2. Fancy a trip to the moon?
  • 3. Mobile is Powerful!
  • 4. Mwaka contributes 48% to the GDP of Kenya just by using his phone
  • 5. Mobile is for Everyone!
  • 6. Mobile Phones > Human Population
  • 7. Mobile is Everywhere!
  • 8. But it doesn’t stop here… Potter
  • 9. Mobile is key to “Internet of Things”
  • 10. Observations on Mobile Behaviour
  • 11. Instaniety
  • 12. Instaniety = Spontaneous Living
  • 13. Key Driver Instant Gratification Loss Aversion
  • 14. Indigivuality
  • 15. Indigivuality = Self-Expression
  • 16. Key Driver • Self-Identity • Recognition • Fame
  • 17. “Someone had the same ringtone as me today. I feel like my identity has been robbed!”
  • 18. “Instagram is down! It’s useless!” Girl in China on cancelling her order at Starbucks!
  • 19. Drivers of Social Currency
  • 20. Techpowered
  • 21. Techpowered = To be in control!
  • 22. Key Driver Empowerment Independence
  • 23. Remote Control your Life
  • 24. To sum up… Instaniety - Time-driven, Location-based Indigivuality - Social Currency, Gamification Techpowered - Tools that enable control