“Digital Storytelling: Leveraging the power of digital” by Adnan Syed, The GMA

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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Integrated Digital Brand Planning
Presentation: Digital Storytelling: Leveraging the power of digital
Speaker: Adnan Syed, CEO, The Green Man’s Ark (The GMA)

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“Digital Storytelling: Leveraging the power of digital” by Adnan Syed, The GMA

  1. 1. THE STORY Once upon a time there was a beautiful princess who had been imprisoned in a dungeon by an evil troll. Many years went by till one day a handsome prince came to her rescue. He slew the mighty troll, freed the princess and they lived happily ever after.
  2. 2. NARRATOR Anyway, so this Princess who wasn’t that beautiful but had a beautiful heart, unlike some estranged relatives, had been imprisoned in a dungeon by an evil troll.
  3. 3. NARRATOR … ahan… So this “Ogre” and not a hard working Troll from Kaala Pull had held the Princess captive for many years, till one day a handsome prince came to her rescue.
  4. 4. NARRATOR ..ooook …..So the 1122 rescue team captain slew the mighty ogre in order to free the elderly princess
  5. 5. NARRATOR ok let’s get this straight.. ….Once upon a time there was a Princess who wasn’t that beautiful but had a beautiful heart, had been imprisoned in a dungeon by an “Ogre” and not a hard working Troll from Kaala Pull, for many years, till one day a 1122 Rescue captain came with a molvi and a van full of witnesses to help the aged princess realize the love behind the Ogre’s actions. They were wed on the spot and lived happily ever after.
  6. 6. • We are experiencing a shift from fiction to social fiction. • What is the role of your brand in context to the stories that are already being created, discussed and shared? • A Brand needs to engineer conversations so the essence of its story is not lost, but enhanced through collaboration. • Engineer your story around various digital platforms to allow interactions that add value and allow for different levels of engagement with your brand and its story.

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