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Afghanistan Electronic Media Analysis (TV&Radio)

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Afghanistan Electronic Media Analysis (TV&Radio) October 2013 …

Afghanistan Electronic Media Analysis (TV&Radio) October 2013
- Analysis based on 15 TV & Radio Stations.
- Report cover more the 90% of total media Spend.
- Most of the Afghan Channels are non commercials and
running without any advertisement.
- Government owned TV Channels are terrestrial.

- In the October 2013 around 120 Players were active on
electronic media with 158 Brands.
- Total consumed time in minutes were 151,46.

Published in: Business, News & Politics

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  • 1. Afghanistan Electronic Media Analysis (TV & Radio) October 2013
  • 2. October 2013 Analysis •Analysis based on 15 TV & Radio Stations. • Report cover more the 90% of total media Spend. • Most of the Afghan Channels are non commercials and running without any advertisement. • Government owned TV Channels are terrestrial. • In October 2013 around 120 Players were active on electronic media with 158 Brands. • Total consumed time in minutes were 151,46. About the Report
  • 3. Brief History: • Since 2002, press restrictions were gradually relaxed and private media diversified. • Freedom of expression and the press is promoted in 2004. • More than 30 Afghanistan based Television channels both Terrestrial and Satellite • Around 100 Radio FM stations are operating in this country. Channels & Language: • Very few TV channels are prominent and have a viewership . • Most of the Stations are regional and available only on antenna. • Also, Most of the FM are regional and covering the few thousand population. • Maximum TV Channels are Kabul based. • Major Channels language is DARI but few are in Pashto. • Programs in other languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and Indian Programs are also very favorite in Afghanis. • Many Pakistani Ads are running in Afghanistan. Afghan Media Insight
  • 4. Afghanistan TV & Radio Channels being monitored by Media Track Afghanistan wing We are serving Afghan media market from above mentioned Afghan TV and Radio. Historical data also available since 2009 to evaluate the market. We are serving the industry with Media Audit, Monitoring and category analysis.
  • 5. TOP 20 PLAYERS Afghan TV and FM October 2013 ISTANBUL RESTAURANT AFGHAN TELECOM KABUL DUBAI RESTAURANT SPRITE 3G ARIA CITY HOSPITAL KAISHA HOSPITAL KAM AIR KABUL BANK SCC BUILDER BAKHTAR BANK AFGHAN WIRELESS ONYX CONSTRUCTION ELECTION COMESSION 1.5 1.5 1.6 1.7 1.7 1.7 1.7 1.8 1.9 2.1 2.2 2.5 2.5 AZIZI BANK MTN TELE COM MINISTRY OF HEALTH FAISAL BUSINESS CENTER GOVT OF AFGHANISTAN ROSHAN CORPORATION ETISALAT 2012 saw an increase of + 3.1 3.5 3.6 4.1 4.5 6.3 20% from last year in terms of volume. 9.0
  • 6. TOP 20 BRANDS Afghan TV and FM October 2013 AL BASHIR COOKING OIL 1.3 MAIWAND BANK 1.5 FINE MINERAL WATER 1.5 ISTANBUL CONSTRUCTION 1.5 KABUL DUBAI RESTAURANT 1.7 ARIA CITY HOSPITAL 1.7 KAISHA HOSPITAL 1.7 KAM AIR 1.7 KABUL BANK 1.8 SCC BUILDER BAKHTAR BANK COCA COLA ONYX CONSTURCTION AZIZI BANK MTN TELECOM AFGHAN TELECOM FAISAL BUSINESS CENTER ROSHAN CORPORATION ETISALAT GOVT OF AFGHANISTAN 1.9 2.1 2.2 2.6 3.1 3.6 4.1 5.0 6.3 9.0 11.7
  • 7. TOP 20 CATAGORIES Afghan TV and FM October 2013 SHAMPOOS LUBRICANTS PHONE SETS CORPORATE IMAGE DIAPERS EXHIBITIONS/FESTIVALS MINERAL WATER/FILTERS DETERGENT POWDERS SAUCES/MAYONIES/PICKLES COOKING OIL & GHEE CARBONATED SOFT DRINKS AIRLINES HOTELS/RESTAURANTS JUICES / ENERGATIC HOSPITALS/HEALTH CLINICS CONSTRUCTION COMPANIES BANKS GOVERNMENT SHOPS/SUPER MARKETS MOBILE PHONE OPERATORS 0.0 5.0 10.0 15.0 20.0 25.0
  • 8. TOP CLUTTERED CHANNELS TV / Radio Share 18.5 18.3 13.7 10.9 9.6 6.9 4.4 4.3 3.2 3.0 2.1 1.8 1.7 1.0 0.4 RADIO 6% TV 94% Arezu TV is most clutter channel. Rating wise TOLO TV is at the top followed by Ariana and 1 TV. Radio has 6% clutter share in term of consumed time.
  • 9. TIME BAND SPLIT Afghan TV and FM October 2013 Lat Night 7% Everning 15% After Noon 19% Late Prime Time 5% Prime Time 32% Morning 22% KEY Prime Time 1900-2200 Morning 0700-1200 After Noon 1200-1700 Everning 1700-1900 Lat Night 0000-0700 Late Prime Time 2200-0000
  • 10. HOURLY BASED ANALYSIS TV / Radio Share 120000 100000 80000 60000 40000 20000 0 2300-0000 2200-2300 2100-2200 2000-2100 1900-2000 1800-1900 1700-1800 1600-1700 1500-1600 1400-1500 1300-1400 1200-1300 1100-1200 1000-1100 0900-1000 0800-0900 0700-0800 0600-0700 0500-0600 0400-0500 0300-0400 0200-0300 0100-0200 0000-0100
  • 11. CATEGORY ANALYSIS OCTOBER 2013
  • 12. TIME SHARE TELECOM CATEGORY OCTOBER 2013 MTN TELECOM 14% ETISALAT 41% AFGHAN TELECOM 16% ROSHAN CORPORATION 29% Etisalat and Roshan telecom are major players in Afghan market with maximum market share. Mobile phone operators have almost 22% share of total advertising.
  • 13. TIME SHARE FINANCIAL INSTITUTE OCTOBER 2013 AFGHAN UNITED BANK 1% MAIWAND BANK 12% AFGHANISTAN COMMERCIAL BANK 9% AFGHANISTAN INTERNATIONAL BANK 8% KABUL BANK 17% AZIZI BANK 25% GHAZANFAR BANK 9% BAKHTAR BANK 19% Financial institution also have a major advertising share in Afghanistan media market which is around 10% of total advertising.
  • 14. For query on DATA, please contact: Mr. Arshad Bhatti khi@mediatrackpk.com Phone: +9221-34289818-9 Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. For other queries, please contact PAS at: secretariat@pas.org.pk THE END