Afghanistan Electronic Media Analysis - Nov 2013

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Afghanistan Electronic Media Analysis (TV & Radio) – November 2013

- Analysis based on 15 TV & Radio Stations.
- Report cover more the 90% of total media Spend.
- Most of the Afghan Channels are non commercials and running without any advertisement.
- Government owned TV Channels are terrestrial.

Published in: Business, News & Politics
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Afghanistan Electronic Media Analysis - Nov 2013

  1. 1. Afghan Media Analysis – November 2013 Analysis are based on Electronic media (TV, Radio)
  2. 2. Mobile phone operators category is the top spender in Afghanistan’s electronic media (TV, Radio).
  3. 3. Afghan Government is the top Advertisers. In Nov 2013 they Advertised almost on all TV Channels(Private and government).
  4. 4. Afghan Government ran different Awareness campaigns in Nov 2013. Including: Child labor, Justice & Law, Security awareness Programs etc.
  5. 5. Saturday and Sunday are the most clutter days in Afghanistan.
  6. 6. Afghan - Prime Time 7 to 10 PM is the most expensive and cluttered than other time slots.
  7. 7. Afghan media run the transmission in Dari, Pashto, Persian, Uzbek, Urdu and English.
  8. 8. 60% of total Afghan TV business is on the top three TV Channels: 1 TV, Ariana and Tolo. These three are most expensive and highly viewed TV Channels in Afghanistan.
  9. 9. Total of 5% of Afghan media goes to FM Radios
  10. 10. More than 30 Pakistani Advertisers have been on-aired on Afghan media in 2013. In major Players Coca Cola, Unilever, Nestle and Colgate. In November these five were active. Pie is consist on the basis of these five Players.
  11. 11. For query on DATA, please contact: Mediatrack Pakistan House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 Fax: +9221 34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com For other queries, please contact PAS at: secretariat@pas.org.pk THANK YOU

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