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  • 1. A SUMMER PROJECT REPORT ON COMPARISON BETWEEN INDIAINFOLINE AND OTHER SHARE BROKING COMPANY in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION (CAM)Submitted by Project GuideRUCHI Mrs. NISHA JINDALBBA(CAM)-V SemEnrol No.:08921501909 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAWGURU GOBIND SINGH INDERPRASTHA UNIVERSITY December 2011
  • 2. DECLARATIONThis to certify that Report entitled “Comparison between IndiaInfoline andOther share company” which is submitted by me in partial fulfillment of theRequirement for the award of degree of Bachelor of BusinessAdministration to G.G.S.I.P.University, Dwarka, Delhi comprisesOnly my original Work and due acknowledgement has been made in the textto all other Material used.Date: Ruchi Name & signature of student Enrollment no.08921501909 .Approved by:- Mrs. Nisha Jindal Name of the Guide
  • 3. CERTIFICATEThis is to certify that Report entitiled “Comparison between IndiaInfolineand other share company ” which is submitted by Ruchi in partialfulfillment of the requirement for the award of degree of Bachelor ofBusiness Administration to G.G.S.I.P.University, Dwarka Delhi, is arecord of the candidate own work carried out by her under my supervision.The matter embodied in this is the original and has not been submitted forthe award of any other degree. Mrs. Nisha JindalDate: Supervisor
  • 4. ACKNOWLEDGEMENT It is indeed of great moment to pleasure to express my senses of per foundgratitude & in debtness to all the people who have been instrumental in makingmy tanning a rich experience. I got the opportunity to do a challenging project inIndiainfoline project is the important part of our study and gives us a realpractical exposure to the corporate world and it is almost impossible to do thesame without the guidance of peoples in and around us. Specifically the summertraining of from 28th of June to 15th of August that is generally termed as thepartial fulfillment of our program holds extreme importance for our whole career.Similarly while doing the topic “Comparison between Indiainfoline and othershare broking company” as a summer trainee I took many my projects in help.I also thanks to my project guide Mrs.Nisha Jindal for his guidance during myproject.
  • 5. PREFACEThe present report is based on my Organisation training‟. The summer trainingis to acquaint the study with the real life situation of the organization. It gives anopportunity to utilize and integrate the theoretical knowledge acquired in theclassroom with the practical experience acquired from the organization. This training is completed in the partial fulfillment of the requirementafter completion of BBA(CAM) 5th Semester. The most valuable critical aspect of any organization is dealing withits financial matters. Fulfillment of legal requirements and maintaining timelyand proper accounts and preparing budgets are some of the critical and complexpart of finance department‟s duties. Maintaining cash and handling funds is alsoimportant for the survival and growth of any organization.
  • 6. TABLE OF CONTENTSCHAPTER NO. TITLE PAGE NO. List of table: table 1 List of figures Fig.1 Fig.2 Fig.3 Fig.4 Fig.5 Fig.6 Fig.7 Fig.8 Fig.9 Chapter-1 Introduction of Indian stock market Chapter-2 Introduction of company 2.1 Company profile 2.2 Company history 2.3 Corporate structure 2.4 Company milestone Chapter-3 Research methodology 3.1 Objective of resaerch 3.2 Types of research 3.3 Sources of data collection 3.4 Survey method
  • 7. 3.5 SchedulingChapter-4 Comparative analysis 4.1 On the basis of charges 4.2 On the basis of advantages and disadvantagesChapter-5 Findings and analysisChapter-6 SuggestionsChapter-7 LimitationsChapter-8 ConclusionChapter-9 Bibliography
  • 8. CHAPTER-1INTRODUCTION OF INDIAN STOCK MARKET
  • 9. INTRODUCTION OF INDIAN STOCK MARKETInstead of putting your money into cold storage, put it to work for you byinvesting. Whether you open a savings account, invest directly in the stockmarket or make use of some other investment option, your "extra" money canmake more money for you.Just how lucrative are your investments? That depends on the plan you chooseas well as the amount of risk youre willing to take. But whether youre a risk-taker or a play-it-safer, there are options to help your nest egg grow.Stock MarketInvesting in stocks allows you to own part of a business. One share of stockrepresents a share of ownership in a company. Companies make sharesavailable when they want to raise money to fund further growth anddevelopment. These shares are often publicly traded on a stock exchange andcan vary widely in price from day to day.Unlike more secure investments, investing in stocks gives you no guarantee of areturn. Since your profit is linked to the profitability of the company and thewhims of the stock market, you could lose money if the value of the stock slipsbelow what you originally paid.To buy stocks, you most likely will work with a broker. Many differentservices—such as research and advice—are offered by pricey full-serve
  • 10. brokerages, or you can opt for more affordable discount brokerages. And somediscount brokers will offer you the option to trade online.The upside? While the average annual percentage return on stock investmentshas been lower than in previous years, it is still higher than other types ofinvestments.The downside? Theres quite a bit of risk involved with buying stocks, becausejust as easily as your stocks value can increase it can decrease, meaning youlose money.Savings AccountsSavings accounts are the safest of investments. Usually insured, your money isavailable to you when you need it. Your bank pays you a fee— known asinterest—for allowing them to use it.The upside? You can withdraw your money at any time with no penalty. Also,theres practically no risk involved.The downside? Interest rates are typically very low—around 1.5 percent—andsometimes barely keep up with the rate of inflation.
  • 11. Certificates of DepositWant to get a slightly higher interest rate in exchange for investing your moneyfor a specified amount of time? These accounts are called Certificates ofDeposit (CDs) and range in length up to several years.The upside? CDs are very safe investments because they offer low risk. Thelonger you agree to keep your money in the bank or financial institution, thehigher your interest rate.The downside? There are costly penalties for withdrawing your money early—so dont invest money you may need access to. Also, since your interest rate islocked in, you wont earn more if interest rates later go up.Money Market FundWhen you open a money market fund, your bank spreads the money you investover a number of CDs and other short-term investments. You retain access toyour money, and your investment is relatively secure with a fixed income rate.The upside? These are generally safe investments, and you can redeem yourshares of a money market fund at any time with no penalty.The downside? You get about the same (usually low) return as you would on aCD—and sometimes lower than a CD. You may also be required to keep aminimum balance in your account, and may be charged fees if you slip belowthat minimum.
  • 12. Mutual FundsA mutual fund allows you to pool your money with other investors to buy stockin a number of companies. The mutual fund manager, who oversees investmentsin the fund, selects the companies based on the investment philosophy of thefund.The upside? Because your money is distributed among various stocks, the riskis lower—even if one stock bombs, youre still OK if the other stocks increasein value.The downside? Many mutual funds require a minimum investment. You mayalso pay a fee, called a "load," to have your fund managed by someone else. Inaddition, there may be a specified "holding time" during which you wont beable to sell the stocks in your fund. As a result, mutual funds are a great dealless "liquid" than other investment options—meaning you wont be able toconvert your investments back to cash easily if you need the money.BondsBonds are like IOUs that large organizations make out to investors. With abond, your investment is really a long-term loan. Bonds are referred to as"fixed-income" securities because the amount of income the bond earns is setwhen you buy it. When you purchase a bond, you receive a document recordingthe amount lent, the interest rate and how often interest is paid.
  • 13. The upside? The risk can be minimal, depending upon the source of the bond.The downside? Bonds dont offer a very high return on your investment. And insome cases, the bond is not insured, which means you may have no guaranteethat you will make money on your investment. If you purchase a bond from acompany that later goes bankrupt, youll lose your investment—so you need toinvestigate carefully before investing in corporate bonds.
  • 14. CHAPTER-2INTRODUCTION OF COMPANY
  • 15. 2.1 COMPANY PROFILEThe IIFL (India Infoline) group, comprising the holding company, IndiaInfolineLtd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of the leadingplayers in the Indian financial services space. IIFL offers advice and execution platform for the entire range of financial services covering products ranging from Equities and derivatives, Commodities, Wealth management, Assetmanagement, Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds and other small savings instruments. IIFL recently received anin-principle approval for Securities Trading and Clearing memberships fromSingapore Exchange (SGX) paving the way for IIFL to become the first Indianbrokerage to get a membership of the SGX. IIFL also received membership ofthe Colombo Stock Exchange becoming the first foreign broker to enter SriLanka. IIFL owns and manages the website, www.indiainfoline.com, which isone of India‟s leading online destinations for personal finance, stock markets,economy and business.IIFL has been awarded the „Best Broker, India‟ by Finance Asia and the „Mostimproved brokerage, India‟ in the Asia Money polls. IndiaInfoline was alsoadjudged as „Fastest Growing Equity Broking House - Large firms‟ by Dun &Bradstreet.
  • 16. A forerunner in the field of equity research, IIFL‟s research isacknowledged by none other than Forbes as „Best of the Web‟ and „…a mustread for investors in Asia‟. Our research is available not just over theInternet but also on international wire services like Bloomberg, Thomson FirstCall and Internet Securities where it is amongst one of the most read Indianbrokers.A network of over 2,500 business locations spread over more than 500 citiesand towns across India facilitates the smooth acquisition and servicing of a largecustomer base. All our offices are connected with the corporate office inMumbai with cutting edge networking technology. The group caters to acustomer base of about a million customers, over a variety of mediums viz.online, over the phone and at our branches.
  • 17. 2.2 COMPANY HISTORY The IndiaInfoline Group was originally incorporated on October 18,1995 as Probity Research and Services Private Limited at Mumbai under theCompanies Act, 1956 with Registration No. 11 93797. The IndiaInfoline Groupcommenced its operations as an independent provider of information, analysisand research covering Indian businesses ,financial markets and economy, toinstitutional customers. We became a public limited company on April 28, 2000and the name of the Company was changed to Probity Research and ServicesLimited. The name of the Company was changed to India Infoline.com Limitedon May 23, 2000 and later to IndiaInfoline Limited on March 23, 2001. In 1999, The IndiaInfoline Group identified the potential of the Internetto cater to a mass retail segment and transformed our business model fromproviding information services to institutional customers to retail customers.Hence we launched our Internet portal, www.indiainfoline.com in May 1999and started providing news and market information, independent research,interviews with business leaders and other specialized features.In May 2000, the name of our Company was changed to India Infoline.comLimited to reflect the transformation of our business. Over a period of time, wehave emerged as one of the leading business and financial information servicesprovider in India. In the year 2000, The IndiaInfoline Group leveraged it‟s position as aprovider of financial information and analysis by diversifying into transactionalservices, primarily for online trading in shares and securities and online as wellas offline distribution of personal financial products, like mutual funds and RBIBonds. These activities were carried on by our wholly owned subsidiaries.
  • 18. 2.3 CORPORATE STRUCTURE
  • 19. 2.4 COMPANY MILESTONE1995Commenced operations as an EquityResearch firm1997Launched research products of leadingIndian companies, key sectors and theeconomyClient included leading FIIs, banks andcompanies1999Launched www.indiainfoline.com2000Launched online tradingthrough www.5paisa.comStarted distribution of life insurance andmutual fund2003Launched proprietary trading platformTrader Terminal for retail customers2004Acquired commodities broking licenseLaunched Portfolio Management Service2005Maiden IPO and listed on NSE, BSE2006Acquired membership of DGCXCommenced the lending business
  • 20. 2007Commenced institutional equities businessunder IIFLFormed Singapore subsidiary, IIFL (Asia)Pte Ltd2008Launched IIFL WealthTransitioned to insurance broking model2009Acquired registration for Housing FinanceSEBI in-principle approval for Mutual FundObtained Venture Capital license2010Received in-principle approval formembership of the Singapore StockExchangeReceived membership of the ColomboStock Exchange
  • 21. 2.5 MAJOR PLAYERS IN THE REGION1. INDIAINFOLINE2. SHAREKHAN3. INDIABULLS4. KARVY5. ICICI DIRECT
  • 22. CHAPTER-3RESEARCH METHODOLOGY
  • 23. 3.1 OBJECTIVE OF RESEARCHEach research study has its own specific purpose. It is like to discover toQuestion through the application of scientific procedure. But the main aim ofour research to find out the truth that is hidden and which has not beendiscovered as yet. Our research study has two objectives:- 3.1.1 PRIMARY OBJECTIVEHow INDIAINFOLINE is best services providers as a stock broker in the Tri-city region. 3.1.2 SECONDARY OBJECTIVE1. To know about the awareness towards stock brokersand share market.2. To study about the competitive position of INDIAINFOLINE in CompetitiveMarket.3. To study about the effectiveness & efficiency ofINDIAINFOLINE in relation to its competitors4. To study about whether people are satisfied withINDIAINFOLINE Services & Management System or not5. To study about the difficulties faced by persons whileTrading in INDIAINFOLINE.6. To study about the need of improvement in existingTrading system
  • 24. 3.2 TYPES OF RESEARCHOn the basis of theoretical study a research has many types. All of these aredistributed on the nature of research. Some of these are like1. Descriptive and Analytical2. Qualitative and Quantitative3. Conceptual and empirical4. Applied and fundamental5. One time researchOur research is based on Descriptive, Qualitative and Quantitative research. 3.2.1 DESCRIPTIVE RESEARCHDescriptive research includes surveys and fact finding enquires of differentkinds. The major purpose of descriptive research is description ofthe state of affairs as it exists at present. Researcher has no control over the variables of this type of research.
  • 25. 3.2.2 QUALITATIVE RESEARCHIn our research we need comparison between different stock brokers. So thisbased on all qualitative data. In short, Qualitative research is especiallyimportant in the behavioural sciences where the aim is to discover the underlinemotives of human behavior. Through such research we can analyses variousfactors which motivate to people to behave in a particular manner or whichmake people like or dislike a particular thing. 3.2.3 QUANTITATIVE RESEARCHQuantitative research is based on the measurement of quantity or amount. It isapplicable to phenomena that can be expressed in terms of quantity. So we canuse it in our research for collection of all the numerical data. 3.2.4 SAMPLE DESIGN“A sample design is a definite plan for obtaining a sample from a givenpopulation. It refers to the technique or the procedure the researcher wouldadopt in selecting item for the sample”Generally Sample designs are two types1.PROBABILITY RESEARCH DESIGN2. NON PROBABILITY RESEARCH DESIGNWe used the probability research design.
  • 26. 3.2.5 SAMPLING UNITSampling unit may be a geographical one, such as state, district, village etc. Theresearcher will have to decide one or more of such units that he has to select forhis study. In my research study DELHI as a sampling unit. 3.2.6 SIZE OF SAMPLE“This refers to the number of items to be selected from the universe to constitutea sample” In our research sample size is 100.But we also study the 5 stock broker companies related to security &commodity market like India-Infoline, ICICI direct, HDFC securities, Karvyconsultant ltd. for the appropriate collection of the information.
  • 27. 3.3 SOURCES OF DATA COLLECTIONWhile deciding about the method of data collection to be used for the study theresearcher should keep to types of data.1. Primary2. Secondary Data.We use in our research primary data, as well as secondary data. Primary meanscollected a fresh, and the first time data and secondary means which are alreadyavailable like annual report, magazines etc. 3.4 SURVEY METHODSurvey refers to the method of securing information concerning phenomenaunder study from all or selected number of respondents of theconcerned area. In a survey the investigator examines those phenomena whichexist in the universe independent of his action. We used the SchedulingMethod.
  • 28. 3.5 SCHEDULINGIn this method the enumerators along with schedules, go to respondents, put tothem the questions from the Performa in the order the questionsare listed and recorded the replies in the space meant for the same in thePerforma.
  • 29. CHAPTER-4COMPARATIVE ANALYSIS
  • 30. 4.1 ON THE BASIS OF CHARGES Table-1 Brokerage for Brokerage for Online Broker MMC* Delivery Intraday trading SBICAP Securities 0.50% 0.10% NIL brokerage charges Sharekhan 0.03% - 0.50% 0.03% - 0.10% NIL brokerage charges Motilal Oswal 0.30% - 0.50% 0.03% - 0.15% brokerage charges 5 paisa 0.25% - 0.85% 0.07% brokerage charges Angel Broking 0.50% 0.02% - 0.03% brokerage charges ICICI direct 0.75% 0.15% brokerage charges Indiabulls 0.25% - 0.50% 0.05% - 0.10% brokerage charges HDFC Securities 0.50% 0.15% brokerage charges UTI Securities 0.80% 0.15% brokerage charges Religare 0.20% - 0.30% 0.02% - 0.03% brokerage charges Reliance Money 0.01% 0.01% card system brokerage charges Geogit 0.30% 0.03% brokerage charges Indiainfoline 0.50% 0.10% - brokerage chargesMMC=Minimum monthly commitment.
  • 31. Brokerage is usually negotiable: Several of you trying to choose an onlinebroker and open an online trading account must have been frustrated trying tosearch for the exact brokerage charges charged by various online brokers. Butthe fact is the brokerage charged by the same broker varies and in several casesis negotiable. For example if you go and tell a brokerage house that you aregoing to deposit 2 lakh rupees and try to convince them you are going to tradeheavily, they might consider reducing your brokerage. That is why in the abovetable you will find only a range for the brokerage charges in some cases. Butthat should be enough to get an idea. Effective brokerage with taxes is more: In addition to the above brokeragecharges you will have to pay STT (Securities Transaction Tax) at the rate or0.02% of the total transaction amount. You will also be charged 12.5% ServiceTax on the brokerage amount (and not on the transaction amount). For example,if your brokerage is 0.50% for delivery and you do a delivery transaction ofRs.100/- then the total brokerage you pay is0.50 (brokerage) + 0.02 (stt) + 0.063 (service tax) = 0.58 .Thus your effective brokerage (including all taxes) will be 0.58%. Similarly for
  • 32. brokerage on intraday transactions.One may also like to compare brokerages charged by the online brokersmentioned above for trading in futures and options. I have traded options onSBICAP securities and have been charged Rs.100/- flat brokerage fee for everyoptions trade. I will probably find out and also add a comparison table forbrokerage charges for trading derivatives (futures and options) later, if i seeenough people google searching for the same. For futures, some online brokerscharge different brokerage for different legs of the trade, i.e. different for buyand sell trade.
  • 33. Results on the basis of customer Preferences1. According to survey 70 % peoples are satisfied with INDIAINFOLINE because of their RM‟s facility and power of INDIAINFOLINE software.2. According to survey, INDIAINFOLINE Ltd open new branches for individually handle to their customer, but in ICICI direct, HDFC security there is no separate offices for this. So people prefer INDIAINFOLINE.
  • 34. Results On the basis of Account opening ChargesHDFC securities ltd:- Account opening charges w.e.f. April 2005 are asfollows:- Rs.749, if the customer has an existing relationship with HDFCSharekhan ltd:- There is no ACCOUNT OPENING CHARGES but requiremargin money of Rs 5000 for trading purposes.ICICI direct:- A one-time charge of Rs. 750 at the time of account openingwill be charged. You may later upgrade your Invest account to an ICICIdirect.com share trading account when you desire to trade in equity.India Infoline:- There is a nominal charge of Rs. 500 only towards stamp duty,legal and processing fees for opening the account. This includes the registrationand account opening charges. Bank and Depository Participant (DP) accountopening charges, if applicable, are payable separately.KARVY consultants ltd:- Account Opening Charges Are 452 But now SEBIbanned on opening of new demat account of Karvy.Indiabulls:- Account opening charges are Rs. 900. There is no AMC and nomargin money is required.
  • 35. Comment:- India Bulls charge maximum account opening charges but there areno such charges in INDIAINFOLINE. 4.2 ON THE BASIS OF ADVANTAGES AND DISADVANTAGESICICIDIRECTThis is the part of India‟s largest private bank ICICI bank. Benefit of tradingaccount with ICICIDIRECT This account allows Cash Trading, MarginTrading, Spot Trading, MarginPLUS Trading Buy Today Sell Tomorrow andCall and Trade on phone in both NSE and BSE. Investment in Mutual Fundsand bonds online through your trading account with ICICIDIRECT.You can make order at any time (Beyond market hour) Money will not bedebited directly from your saving account on trading.Disadvantage-Effective Brokerage per leg for squared off trades = 0.375% ( Less than Rs.10,00,000/- (Rs. 10 lacs) The brokerage involved is very high ( 0.75% ) (Motilal Oswal brokerage is very less just .2% for delivery). You can not do daytrading as a result. Also, the options are less flexible. If you go for intra daytrading and the stock price falls, you can‟t take the delivery and have to sell atlower price. If you go for buy today sell tomorrow feature, you can‟t sell thesame day. and the high brokerages eat away your profit. Also whenever there is
  • 36. huge volatility in the market, the site stops working most of the time.I would suggest not to go for ICICIDirect as these people charges hell lot ofbrokerage as compared to other brokers. Moreover, sometimes in intradaytrades they square off your positions before 3:00 pm and sometimes theyaccidentally keep it open and settle it on next day. I think you can think ofKotak securities.If you are going to invest for long term then choose ICICIDirect as it‟s safe andsecure except for high brokerage and if you are going to day trade then forgetabout ICICI.ShareKhanGenerally sharekhan charges 3 paise on intraday excluding taxes and afterincluding taxes it comes out 5 paise. On delivery 30 paise excluding taxes and48 paise including taxes.ShareKhan provide online trading password through classic account, fast tradeand speed trade. Out of these Classic and Fast Trade is free and they provideuser id and password for these without any extra cost. Have you got it. And forSpeed Trade they charge extra in the form of brokerage.Sharkhan peple offering a brokerage model of 0.25 n 0.025% (yes, it is variable) with an account opening charges of rs. 49/- only with an amc of 300/, operateby both online and phone. sharekhan interface is quite complicated
  • 37. sharekhan is good except customer care.IndiaInfolineBest for very small investors, terminal is too fast, as well as they offer 6th timeexposure of your holding, no need to cash balance in your account.There is no customer care number of indiainfoline where a person can call andtell his problem. The customer care number on the website is useless. When youcall at that number, it says “you are in queue number X” you keep on holding tothat call and after five minutes of repeating the message it says “you are inqueue number X-1″ !!!Trading software is very easy to operatetoll free no- 66489000one people said- I‟m satisfied with the software and service of indiainfoline,I‟ve been recommending this to everyone who asks about brokerage houses tome.IndiabullsGood for demat and trading charges. They have shown me a tariff of rs.1650(one-time fee) for online trading account and demat charges and no AMC‟s.deilvery-50 p and Intra-5p.I heard some rumors that indiabulls doesn‟t allow buying IPO‟s
  • 38. they provides ODIN software that is very good for online trading both offlineand online perspectives it can serve you quite well.still another choice can be kotak Fig.1
  • 39. CHAPTER-5FINDINGS AND ANALYSIS
  • 40. 1) Do you know about investment options available?KNOWLEDGE %AGEYes 80%No 20%TOTAL 100 Knowledge Percentage Yes No Fig.2COMMENTOnly 80% people knows the exact meaning of investment. Because ofremaining 20% take his/her residential property as an investment. According tolaw purpose this is not an investment because of it is notcreate any profit for the
  • 41. owner.2) Most preferable investment scenario.INVESTMENT SCENARIO%AGEBanks 24%Derivatives &securities market 28%Insurance 4%Bonds 20%Real estate 20%Others 4%TOTAL 100
  • 42. Investment Scenario Percentage Bank Derivatives and securities of market Insurance Bonds Real Estate Others Fig.3COMMENTToday scenario is changed so that most area covered by the derivative andsecurities market. It is 28% of the total population.
  • 43. 3) What is the basic purpose of your investment?INVESTMENT PURPOSE PERCENTAGELiquidity 30%Returns 25%Capital appreciation10%Tax benefits 20%Risk Covering 5%Others 10%TOTAL 100
  • 44. Investment Purpose Percentage Liquidity Returns Capital Appreciation Tax Benefits Risk Covering Others Fig.4COMMENT75% people are interested in liquidity, returns and tax benefits. And remaining25% are interested in capital appreciations, risk covering, and others.4)Most important things you take into your mind while making investments?FACTOR %AGERisk 8%Returns 17%Both 75%TOTAL 100
  • 45. Factor Percentage Risk Returns Both Fig.5COMMENT75% people are considered the both factors risk as well as returns but, only 25%considered the risk or returns factor.5) Awareness related to security marketsKNOWLEDGE PERCENTAGEComplete 8%Partial 75%Nil 17%TOTAL 100
  • 46. Knowledge Percentage Complete Partial Nil Fig.6COMMENTOn that basis, we conclude that 17% people know nothing about the securitiesinvestments and 75% people have partial knowledge about it, so, somepromotional activities are required for increasing the awareness aboutsecurity market.6) Do you have any de-mat & trading account?ACCOUNTS PERCENTAGEYes 60%No 40%TOTAL 100%
  • 47. Accounts Percentage Yes No Fig.7COMMENTOnly 75% respondents have de-mat and trading account and remaining 25%says no because they don‟t know why shares move up and down.7) In which company you have d-mat and trading account?COMPANY PERCENTAGESHAREKHAN 20%INDIAINFOLINE 38%ICICI DIRECT 14%INDIA BULLS 12%
  • 48. KARVY 9%Others 7%TOTAL 100 Company Percentage IndiaInfoline Sharekhan ICICI Direct Indiabulls Karvy Others Fig.8COMMENTIn indiainfoline 38% respondents have de-mat & trading account because ofbetter services and no annual maintenance and other charges.8) Specify the reason of satisfaction with the current broking house.SATISFACTION PERCENTAGEOperating expenses 18%Services 25%Brokerage 57%
  • 49. TOTAL 100 Satisfaction Percentage Operating Expenses Services Brokerage Fig.9 FINDINGSAccording to the survey most of the customers of“INDIAINFOLINE” says thatit is pocket friendly.Coming to faith 70% satisfaction INDIAINFOLINE is better than othersstock brokers due to customers satisfaction.
  • 50. Lack of promotional activities undertaken by INDIAINFOLINE. in DELHIRegion.Main purposes of investments are returns & liquidity.Investors take risk as well as returns into their mind whilemaking the investment.Businessmen are more interested in the stock marketthan the others.Commodity market is less preferred by the investors.People want to invest their money in the security market but they haven‟t theproper knowledge.People are not aware of hedging in stock market.People pay more emphasis on brokerage than service provided by brokeragehouses. CHAPTER-6 SUGGESTIONSCommitment should be equalized for every person.Provide the facility of free demonstrations for all.
  • 51. Improvement in the opening of De-mat & contract notice procedure isrequired.There should be a limited number of clients under the relationship manger.So that he can handle new as well as old customer properly.Some promotional activities are required for the awareness of the customer.People at young age should be encouraged to invest in stock market.Seminars should be held for providing information to prospective and presentcustomers. CHAPTER-7 LIMITATIONSAs only DELHI dealt in survey so it does not represent the view of the totalIndian market.
  • 52. Size of the research may not be substantial.There was lack of time on the part of respondents.The survey was carried through questionnaire and the questions were basedon perception.There may be biasness in information by market participant.Complete data was not available due to company privacy and secrecy. CHAPTER-8 CONCLUSIONOn the basis of the study it is found that INDIAINFOLINE is better services
  • 53. provider than the other stockbrokers because of their timely research andpersonalized advice on what stocks to buy and sell. INDIAINFOLINE providethe facility of Trade tiger as well as relationship manager facility forencouragement and protect the interest of the investors. It also provides theinformation through the internet and mobile alerts that what IPO‟s are comingin the market and it also provides its research on the futureprospect of the IPO.Study also concludes that people are not much aware ofcommodity market and while it‟s going to be biggest market in India.The company should also organize seminars and similar activities to enhancethe knowledge of prospective and existing customers, so that they feel morecomfortable while investing in the stock market. CHAPTER-9 BIBLIOGRAPHYBooks:
  • 54. BERIG C. MARKETING RESEARCHNEW DELHI, TATA Mc GRAW-HILL PUBLISHING COMPANY LTD.KOTHARIRESEARCH METHODOLOGYNEW DELHI, VIKAS PUBLISHING HOUSE PVT.LTD.1978.GOYAL, DR.ALOK,FINANCIAL MARKET OPERATIONNEW DELHI, V.K. (INDIA) ENTERPRISES .Magazines :VALUELINE (SHAREKHAN MONTHLY RESEARCH MAGAZINE)CAPITAL MARKET (5PASISA.COM), NEW DELHI.THE FINAPOILS (YOUR PERSONAL FINANCE ADVISORFROM KARVY).Internet:http://WWW.MONEYCONTROL.COMhttp://WWW.CAPITALINE.COMhttp://WWW.SHAREKHAN LTD.COMhttp://WWW.INDIAINFOLINE.COM
  • 55. http://WWW.ICICIDIRECT.COMhttp://WWW.HDFCSECURITY.COMhttp://WWW.KARVY.COM