An introduction to social media (with animation) october 4
+ An Introduction to Social Media By Shanta R. Nathwani, B.Com., MCP Independent IT & Social Media Consultant
+ 2 Introduction Qualifications: Diploma in Network Administration, York College of Info. Tech. Bachelor of Commerce in Info Tech Mgmt, Ryerson University Independent IT and Social Media Consultant Clients include NPO’s, Real Estate, Software Development, Financial and Political Sectors Instructor, Sheridan College in Intermediate Web Design
+ 3 What Is Social Media? Social Media is defined as: Websites and applications used for social networking.1 Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts2 Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)3 1 Oxford Dictionary http://oxforddictionaries.com/definition/social+media 2 Dictionary.com http://dictionary.reference.com/browse/social+media?s=t 3 Webster’s Dictionary http://www.merriam-webster.com/dictionary/social%20media
+ 5 Main Streams Facebook Individuals, Non-Profits and Companies Typically used for Business to Consumer, but can also be used for Business to Business To add a friend, need both parties to accept Anyone can “Like” a page or group as well as subscribe to updates from individuals Twitter Individuals, Non-Profits and Companies Used equally between B2C, B2B and C2C Limited to 140 characters. Often referred to as Microblogging No need to accept relationship (unless marked private). Just because someone follows you, doesn’t mean you have to follow you back Uses hashtags for search and emphasis (i.e. #fail)
+ 6 Main Streams (con’t) YouTube Individuals, Non-Profits and Companies Used equally between B2C, B2B and C2C Used to demonstrate things not easily shown in documentation Can create channels or collection of videos LinkedIn Used for professional connections by Individuals, Non-Profits and Companies Must accept relationship Mostly free but has some paid sections
+ 7 Other Streams MailChimp for email marketing/newsletters Eventbrite for events and registrations Pinterest for images WordPress for Blogging or as a Content Management System
+ 8 Channels •Friends Network •Can be fed manually Facebook or automatically You Tube •Can be it’s own •Individuals or Pages or Photo channel or placed into Gallery posts •Anyone connects with anyone Twitter •Can be fed manually or automatically •No hierarchy •Professional Network •Can be fed manually LinkedIn or automatically •Individuals or groups •Emailing list can be updated from master Mailchimp •Self-manages Posting Direction Flow bouncebacks, unsubs cribes, etc.
+ 9 Quiz Time! Question 1: This age group has 40% of them using Social Media actively today. a) 12-17 b) 18-34 c) 35-54 d) 55+Answer: Over 40% of those over the age of 55 in Canada are nowactively using Social Media11 http://www.webfuel.ca/canada-social-media-statistics-2011/
+ 10 Quiz Time! Question 2: Who uses Social Media more? Men or Women? a) Men b) Women c) Equal Answer: 37% of online Canadian women say that they visit a Social Media site at least once a day, compared to only 24% of online Canadian men. 1 1 http://www.webfuel.ca/canada-social-media-statistics-2011/
+ 11 Quiz Time! Question 3: What is the fastest growing segment of Facebook Users? a) Girls aged 12-17 b) Men aged 18-24 c) Men aged 35-44 d) Women aged 55-64 e) None of the aboveAnswer: The fastest growing segment on Facebook is 55-65 Females. 11 http://www.youtube.com/watch?v=0eUeL3n7fDs
+ Case Study: VIA Rail VIA Railgave two bloggers (one English, one French) tickets on the train to ride across Canada Thehashtags generated 1,285,221 impressions, reaching 38,401 people during the course of 4 days The ROI was calculated: Traditional media value of 1.3M impressions: $10K-20K Traditional production value for print, radio & TV: $5K- $200K Out of pocket cost to VIA using 2 bloggers: $2,500 Source: VIA Rail #SMWTOroi presentation 2012
+ Case Study: Gorilla Cheese Local Food Truck Company started in July, 2011 Uses Facebook to notify customers of their locations Engages regularly on Twitter Won“Eat Streets” TV competition on the Food Network thanks to social media “Wewouldn’t be the success we are without social media.” – Sue Austin at Women’s Entrepreneurship February, 2012 Source: http://www.thespec.com/living/food/article/669393--hamilton-s-gorilla-cheese-is-bound-for-tv-stardom
+ Case Study: Hamilton Meetup We needed a new place to have our meetups Jumped onto Twitter to ask about where we could have one using #HamOnt Hada community member recommend Romano’s (@romanos1275). After that we exchanged emails and let the conversation take off from there!
+ 20 Blogging… Why Me? Gives people a reason to visit your website on a regular basis Positions you as an expert in your field Opens an area for discussion and conversation
+ 21 How Do I Get Started With A Blog? Choose a platform that works for you. My recommendation is WordPress How often will vary depending on your “business” Community groups and non-profits – About once a month/quarter Businesses should post about once a week Check http://learn.wordpress.com for more on finding your focus and how to run WordPress Cost involved: .com site is FREE .org software is also free, just pay for domain & hosting
+ 22 Email Marketing (Mass Mailing) Common Tools are MailChimp or Constant Contact Allows you to email many people at once without limitations of ISP or Client (Like Outlook) Bill C-28 – Anti-Spam Law: Make sure that your campaigns comply with this law Emails must have an “unsubscribe” ability Must maintain a record of how, where and when you obtained permission from the recipient Allow recipients to decide how they wish to receive the email (HTML, Text or Mobile)
+ 23 Some Additional Tips Don’t put anything on social media that you wouldn’t expect to see on a billboard Don’t automatically cross post (i.e., Facebook to Twitter or vice- versa). Once in a while is okay, but for the most part, customize the message for the platform/channel You can manage your social media in about one hour per day; about 20 minutes at breakfast, lunch and dinner
+ 24 Take Away The conversation is going to happen whether you are there or not. You won’t be able to control it, but rather than ignore it, why not manage it and be where your clients are? – paraphrased from Scott Stratten It doesn’t have to be perfect, just genuine. Social Media doesn’t replace face-to-face, it should compliment it. In addition, if I offered you a free tool to help market to potential clients, even thousands, how likely are you to use it? That’s what I thought.