Business communication


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Understanding Communication

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Business communication

  1. 1. • D E F I N I T I O N S O F C O M M U N I C A T I O N • B E N E F I T S O F C O M M U N I C A T I O N • R O L E O F I N T E R N A L A N D E X T E R N A L C O M M U N I C A T I O N • B A S I C S O F C O M M U N I C A T I O N Communication and Business Communication
  2. 2. • “Communication is something so simple and difficult that we can never put in simple words.” • “Communication is the process by which information is transmitted between individuals and/or organizations so that an understanding response results.” • Communication is an exchange of facts, ideas, opinions, or emotions by two or more persons.” What is Communication?
  3. 3.  “Communication is the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic channels.”  The essence of communication is, sharing and providing data, information, and insights in an exchange that benefits both you and the people with whom you are communicating.
  4. 4. Business Communication  “Administrative Communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals.”
  5. 5. Benefits of Effective Communication  Stronger decision making based on timely, reliable information  Faster problem solving, in which less time is spent on understanding problems and more is spent on creating solutions  Earlier warning of potential problems, from rising business costs to critical safety issues  Increased productivity and lower costs  Stronger business relationship
  6. 6.  Clear and more persuasive marketing messages  Enhanced professional images for both employers and companies  Greater employee engagement with their work, leading to higher employee satisfaction and lower employee turnover  Better financial results and higher return for investores
  7. 7. Role of Communication Messages flow into and out of business organizations in a variety of ways. Internal communication takes place between people inside a company, whereas External communication takes place between a company and outside parties. Every organization has a formal communication network, in which ideas and information flow along the lines of command in the company’s organization structure.
  8. 8. Formal Communication Network Throughout the internal formal network, information flows in three directions.  Downward communication flows from executive to employees, conveying executive decisions and providing information that helps employees do their jobs.
  9. 9.  Upward communication flows from employees to executives to executives, providing insights into problems, tends, opportunities, grievances, and performance – thus allowing executives to solve problems and make intelligent decisions.  Horizontal communication flows between departments to help employees share information, coordinate tasks, and solve complex problems.
  10. 10. Informal Communication Network Every organization also has an Informal communication networks, often referred to as the grapevine or the rumor mill, that encompass all communication that takes place outside the formal network. Some of this communication takes place naturally as a result of employee interaction both on the job and in social settings, and some of it takes place when the formal network does not provide information that employees want.
  11. 11. Process of Communication Sender Encoding Message Decoding Receiver Message Message