Learning from my chicken Elvira. (http://missionchicken.com/) She wanted to get out of the cage. The door was open, but she was just pacing back and forth along the fence. She was sure the exit would be there, and she behaved as if she was obsessed. Same thing with journalists that I surveyed: when they felt stressed, they lost their creativity, got obsessed with their solutions and didn&#x2019;t find solutions. I want to break that pattern of getting obsessed for journalists in the ideation stage of the story process.\n
According to research, stress can block creativity, and reduction can increase creativity. (Sources at the end of the presentation). According to research, interaction with pets can reduce stress and anxiety. There are solutions for stress reduction, such as Stress Shift, a program for stress reduction and sel reflection.\n
Solutions for creativity such as WhackPack, giving inspiration for creative thinking and solutions.\n
There are programs for wellbeing with animals such as Animal Assisted Therapy, you can go to an urban farm or play Farmville. \nBut there is not a solution for stress reduction to improve creativity in the ideation process, nor a program using the therapeutic impact of animals which you could use systematically, by your mobile phone.\n
1. Less stress, more creativity @tanjaaita tumblr/brokenfence
2. Goal• What? Increase the creativity of tech journalists in the ideation stage of the story process.• How? By decreasing stress with technology that uses therapeutic impact of interaction with pets.
3. Target group Single, young female tech journalists who don’t have kids but have pets.Path to calming your mind Personalized SMS service, which uses the stress relieving impact of interaction with animals and thus increases creativity in the ideation mode of story process.
4. Decrease stress, ﬁnd new way out
5. Reduce stress, increase creativity
6. Creativity triggers
7. Pet Therapy
8. Sources• Sandra B. Barker, Ph.D. and Kathryn S. Dawson, Ph.D.: The Effects of Animal-Assisted Therapy on Anxiety Ratings of Hospitalized Psychiatric Patients. Psychiatry Services. 49:797-801, June 1998. American Psychiatric Association• Robert Viau, Geneviève Arsenault-Lapierre, Stéphanie Fecteau, Noël Champagne, Claire-Dominique Walker, Sonia Lupien. Effect of service dogs on salivary cortisol secretion in autistic children. Psychoneuroendocrinology, 2010; 35 (8): 1187.• Reg Talbot, Cary Cooper, Steve Barrow: Creativity and Stress.1992. Volume 1, Issue 4, pages 183–193, December 1992. Creativity and Innovation Management.• Rollin McCraty, Mike Atkinson, Dana Tomasino. Impact of a Workplace Stress Reduction Program on Blood Pressure and Emotional Health in Hypertensive Employees The Journal of Alternative and Complementary Medicine. June 2003, 9(3): 355-369.