U.S.P. Geographic:TargetPosition Nationwide, butDataMedia with concentration on metropolitanSituation AnalysisS.W.O.T. areas.Marketing/SalesAdvertising Strat.Questions
U.S.P. Positioning:TargetPosition Emphasize the unique way thatDataMedia this whiskey is made; that sets itSituation Analysis apart from the competition.S.W.O.T.Marketing/SalesAdvertising Strat.Questions
General perception and whatU.S.P.Target makes it uniquePosition Positive- that it’s a new whiskey/DataMedia modernSituation Analysis Negative-don’t know if it’s good,S.W.O.T.Marketing/Sales not establishedAdvertising Strat.Questions
How likely are people to buy it?U.S.P.TargetPositionDataMediaSituation AnalysisS.W.O.T.Marketing/SalesAdvertising Strat.Questions
U.S.P. Media Usage:TargetPosition Television- ESPN, Fox, CNN, CSPAN, and other news and sports relatedData programming.Media Web-Situation Analysis www.espn.go.com, www.linkedin.com, www.cnn.com, www.gq.com,S.W.O.T. www.mensjournal.com, www.wallstreetjournal.com, www.playboy.com, www.penthouse.com and other men related websites.Marketing/SalesAdvertising Strat. Magazines- Mens Journal, Wall Street Journal, GQ, Playboy, Sports Illustrated and otherQuestions sport, news, financial, and mens interest magazines. Billboards- In large metropolitan cities such as NY, LA, Chicago, Dallas, San Francisco, etc
U.S.P. Situation Analysis:TargetPosition Right now, the brand is not knownDataMedia to the target audience, and theySituation Analysis would like to buy from establishedS.W.O.T. whiskey brands.Marketing/SalesAdvertising Strat. Environmental: recyclableQuestions Economic: not too bad Social: not a problem
U.S.P. S.W.O.T.:TargetPosition Strength: Opportunities:DataMedia totally new brand create a new with the three brand image to aSituation Analysis U.S.P. lower target.S.W.O.T.Marketing/Sales Weakness: Threats:Advertising Strat. not an established brand loyalty toQuestions brand/is unknown. other whiskeys/ other alcohol like beer and vodka.
U.S.P. Marketing/Sales Objectives:TargetPosition 4 PsDataMedia Product: WhiskeySituation Analysis Price: $40-$50S.W.O.T.Marketing/Sales Promotion: Print Ads in businessAdvertising Strat. male magazines & word of mouthQuestions Place: Liquor stores, Bars, Night Clubs, and Grocery Stores
U.S.P. Advertising Strategy:TargetPosition Bring brand awareness to theDataMedia country through IntegratedSituation Analysis Marketing communications withS.W.O.T. mediums such as television, print,Marketing/SalesAdvertising Strat. and digital. With that, we hope to break into the whiskey market share and slowly gain brand equity.Questions
Thank you for your timeARE THERE ANY QUESTIONS?