Posts Diagnostic Report - 3 best usage tips
Upcoming SlideShare
Loading in...5
×
 

Posts Diagnostic Report - 3 best usage tips

on

  • 26,471 views

3 tips on how to benefit from the Posts Diagnostic report at TrueSocialMetrics.com. ...

3 tips on how to benefit from the Posts Diagnostic report at TrueSocialMetrics.com.
Use the Diagnostic report to find out which topics are the best at engaging your followers. That is, which topics are triggering a conversation, or are more likely to be shared or favorited.

Statistics

Views

Total Views
26,471
Views on SlideShare
361
Embed Views
26,110

Actions

Likes
0
Downloads
6
Comments
0

7 Embeds 26,110

http://www.truesocialmetrics.com 23981
http://truesocialmetrics.local 1327
https://www.truesocialmetrics.com 796
http://it.truesocialmetrics.com 2
http://dweghb3e0ynwu.cloudfront.net 2
http://fr.truesocialmetrics.com 1
http://10.172.158.103 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Posts Diagnostic Report - 3 best usage tips Posts Diagnostic Report - 3 best usage tips Presentation Transcript

  • TrueSocialMetrics 3 tips on how to benefit from the Diagnostic report www.truesocialmetrics.com
  • 1. Analyze Campaign posts Use Custom Segments feature to isolate your Campaign posts or simply select the long date range which includes the period of your Social Media Campaign to analyze the Effectiveness of the Campaign Posts. In this example Oreo’s Facebook Daily Twist Campaign lasts 100 days - 25 Jun’12 - 2 Oct’12, we used a year-long timeframe for analysis. We can see that Campaign had two peaks - at the beginning and closer to the end of the 100-days period. And we can instantly find the best performing posts of the Campaign. Read the full case study: www.truesocialmetrics.com/blog/analyzing-best-facebook-campaigns
  • 2. Compare Content Consistency Using Diagnostic report at Competitors section you can visually analyze how consistent is yours and competitors’ content strategy. Is every tweet a good performer or are there just a few one-in-a-month super-star tweets with the rest of the posts being losers? From an example below, we can see that almost all of the Mountain Dew tweets demonstrate a good performance, while among Coca Cola’s tweets there is only one superstar tweet and other posts don’t get too much interaction. Mountain Dew tweets Coca Cola tweets Read the full case study: http://www.truesocialmetrics.com/blog/soda-wars-in-twitter
  • 3. Compare Content Segments Compare several Content Segments with each other to find the most effective posting tactics. In this example, we compared Owned content (tweets created by owner of the account) and Rented content (Retweets from other accounts) segments for Coca-cola’s Twitter account. And we can clearly see that almost all of the Owned content have some social interactions. While the Rented content graph demonstrates the “purple necklace” trend - no social interactions for every tweet whatsoever. Owned content Rented content
  • Have questions? We have answers: welcome@truesocialmetrics.com Google+: +TrueSocialMetrics Twitter: @2etag Linkedin: truesocialmetrics-com necromant2005@truesocialmetrics.com tania.nikitenko@truesocialmetrics.com Skype: necromant2005, tania_nikitenko Gtalk: necromant2005, tania.nikitenko