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Tania groupon
 

Tania groupon

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    Tania groupon Tania groupon Presentation Transcript

    • An Analysis of Web 3.0
      Tania Gabbay & SajidIqbal
    • What is Web 3.0?
      The 3rd decade of the web – it’s a period in time; it’s not a specific technology
      Nova Spivack, founder and CEO of Radar Networks (allbusiness.com)
      Highly specialized information silos, moderated by a cult of personality, & validated by the community
      Steve Spaulding (howtosplitanatom.com)
    • Groupon = Web 3.0
      Improved online shopping experience
      Various deals organized by location
      Each deal page includes reviews, map, link to company website, link to Twitter & Facebook multiple utilities in one central location
      Online life intertwined with real life
      Discounts: the Internet becomes the better choice, not simply the more convenient one
      The company builds on the networking technique introduced by Web 2.0 with greater “sophistication” and “utility”
      Online shopping becomes a three-dimensional experience
    • What’s Next?
      The Internet will become intertwined with our reality
      Our virtual lives will not be supplemental to our actual lives, but rather, the two will be dependent on one another
      Groupon represents Web 3.0 because of its ability to combine and enhance aspects of Web 2.0, and provide a more prevalent, relevant outcome
      However, Groupon must develop further
      Right now, small businesses see more profits
      Competitors (i.e., Living Social, similar sites in other countries )
    • What’s Missing?
      Social norms
      Dependence on Internet is limited
      People have difficulty spending large sums of $ online, therefore limiting spectrum of deals
      More comfort in social networking alone
      Variety of deals
      Big businesses have lower return rate to the site
      More nationwide deals (i.e., Gap deal = $11 million in 1 day)
    • A Global Phenomenon?
      Groupon serves deals to more than 33 countries world wide.
      But, it is more specific to USA.
      There is obviously potential for growth on worldly scale, BUT because of the rapidly changing nature of the Internet, we will never truly know. Something could come along tomorrow that would completely change the dynamicsof Web 3.0 & Groupon success.
    • Pros & Cons
      Pros:
      Encourages/requires interaction with outside world
      Places greater value on necessity of the Internet
      Cons:
      Can we become completely consumed by our online life?
      Will businesses continue providing deals?
    • Sources
      http://www2.capilanou.ca/help/login-page/active-cms/glossary.html
      Groupon.com
      Crunchbase.com
      http://www.zdnet.com/blog/btl/groupons-11-million-gap-day-a-business-winner-or-loser/38259
      http://www.ruf.rice.edu/~dholakia/Groupon%20Effectiveness%20Study,%20Sep%2028%202010.pdf
      Androidtech.com
      http://www.allbusiness.com/media-telecommunications/internet-www-web-2/12347051-1.html
      http://howtosplitanatom.com/news/how-to-define-web-30-2/