Digital trends to watch in 2014
January 2014
Thailand Online Population

25 Million Internet Users
Facebook Users
25 Million

Line Users
18 Million

Over 16 million us...
Thailand Mobile Statistic
Thailand Mobile Consumption
Shopping
Billpayment

Augment Reallity
Mobile Banking
Search for general
information
Email
Ent...
Digital trends to watch in 2014
Simultaneous multi-screening

is become the

norm
Majority of our daily media interactions are screen based
Our time online is spread between 4 primary media devices
Top activities performed when sequentially screening between devices
Smartphone are the most common starting place for online activity
Greater social platform diversity

Not focus only Facebook , Brand expand to create
useful contents to other social platfo...
Rise of Micro-Video
Customer these days has become quick , easy and
very simple to create and share so the short clip
is v...
Increase important of Social ROI

It not just number like ,
Marketer will increasingly need to know what
metrics to measur...
Targeting AD
How dose retargeting work ?
Retargeting works by keeping track of people
who visit your site and displaying y...
“Omni-Channel” marketing

Marketer need to diversify their approach to
awareness with the use of new multiple
platforms- (...
DOOH Screen (Digital Out Of Home)
“Story telling” is become ultimate weapon
Thank You
Puwanart Kanchanawatthanont
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Digital trends to watch in 2014

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Transcript of "Digital trends to watch in 2014"

  1. 1. Digital trends to watch in 2014 January 2014
  2. 2. Thailand Online Population 25 Million Internet Users Facebook Users 25 Million Line Users 18 Million Over 16 million users also active via facebook mobile Twitter Users 2 Millions Over 55% users Return daily Line Users 900,000 62% of users Age between 18 -34 years old
  3. 3. Thailand Mobile Statistic
  4. 4. Thailand Mobile Consumption Shopping Billpayment Augment Reallity Mobile Banking Search for general information Email Entertainment Social Media
  5. 5. Digital trends to watch in 2014
  6. 6. Simultaneous multi-screening is become the norm
  7. 7. Majority of our daily media interactions are screen based
  8. 8. Our time online is spread between 4 primary media devices
  9. 9. Top activities performed when sequentially screening between devices
  10. 10. Smartphone are the most common starting place for online activity
  11. 11. Greater social platform diversity Not focus only Facebook , Brand expand to create useful contents to other social platforms that easier for consumer to see and interact with them. And number LIKE is becoming LESS valuable
  12. 12. Rise of Micro-Video Customer these days has become quick , easy and very simple to create and share so the short clip is very popular and can drive their attention even watching, comment and sharing Moreover, many early adopter stars and becoming a new breed of influencers who are truly creative and become popular.
  13. 13. Increase important of Social ROI It not just number like , Marketer will increasingly need to know what metrics to measure in order to close the GAP between social efforts and actual revenue
  14. 14. Targeting AD How dose retargeting work ? Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
  15. 15. “Omni-Channel” marketing Marketer need to diversify their approach to awareness with the use of new multiple platforms- (Offline and Online synchronization )
  16. 16. DOOH Screen (Digital Out Of Home)
  17. 17. “Story telling” is become ultimate weapon
  18. 18. Thank You Puwanart Kanchanawatthanont
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