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5 powerful selling techniques - Tangible Words' Copywriting

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Sell more with a Copywriter on your team: 5 Powerful Selling Techniques. Tangible Words' copywriters can help businesses with SEO copywriting, brochures, e-newsletters, fliers, and email campaigns.

Sell more with a Copywriter on your team: 5 Powerful Selling Techniques. Tangible Words' copywriters can help businesses with SEO copywriting, brochures, e-newsletters, fliers, and email campaigns.

Published in: Business, Education

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  • 1. SELL MORE WITH A COPYWRITER ON YOUR TEAM: 5 POWERFUL SELLING TECHNIQUES Tangible Words Pty Ltd © 2010
  • 2. 1. “Copywriters cater to speed- readers.” You have >3 seconds to interest readers. So Copywriters:  Showcase the best parts of your business fast.  Hook readers interest via benefit-driven headlines & sub-headlines.  Turn the focus off company history and onto your customers. www.tangiblewords.com
  • 3. 2. “Readers are compelled to read certain words”  Readers are psychologically compelled to read some words more than others.  Readers buy for psychological reasons. Copywriters convey the psychology of buying in your copy. www.tangiblewords.com
  • 4. 3. “55% of communication is body language.” So how will you weave subtle body language into your copy? Copywriters:  Use tone to make your audience feel as if they are talking to a real person.  Attach emotion to your message so customers want to buy from you. www.tangiblewords.com
  • 5. 4. “Satisfy the WII.FM Test” (‘What’s in it for me!’ – Your Customer) To Make Your Customers Want You, You Need:  An external perspective, so your copy addresses what your customers need to hear before they buy.  Research that uncovers every benefit of your business, so your customers want you more than your competition. www.tangiblewords.com
  • 6. 5. Use tried-and-tested Sales Techniques. Integrate offers and incentives so your audience takes action NOW (before they forget about you!) www.tangiblewords.com
  • 7. WARNING: Don’t Waste Your Money$ No copywriting? Say goodbye to graphic and web budget. “Would you hand- draw your logo?” A scribbled logo doesn’t convey your competence, and neither does unskilled writing. www.tangiblewords.com
  • 8. Stop Wasting Money You’ve Spent  Copywriting tells consumers why they need you, so you increase your profits.  Contact Tangible Words to take action and start selling effectively now! www.tangiblewords.com