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Substituting websites with social media sites
 

Substituting websites with social media sites

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  • http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817
  • https://www.facebook.com/press/info.php?statisticshttp://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/http://mashable.com/2010/03/02/small-business-stats/
  • Wider mktg scope – tap on new markets; reach out to group that traditional media didn’t allow you
  • Visitor counter – for investors
  • http://www.slideshare.net/happykatie/social-networks-for-business-1039370http://www.inc.com/guides/using-social-networking-sites_pagen_2.html

Substituting websites with social media sites Substituting websites with social media sites Presentation Transcript

  • Substituting Websites with Social Media Sites P01 GROUP 2 PRESENTED BY: DEBRA TONG TANG TING WAI MICHELLE SEETOH CHERYL LIM NICHOLAS NGHAI MARIE HASHIMOTO
  • Agenda Define website and social media site Differences between website and social media site Strengths of website and social media site Weaknesses of website and social media site Opportunities it presents Challenges encountered Solutions Appropriate use of different social media sites Conclusion
  • What is a website? Collation of various web pages containing an abundance of information Centrally managed group of web pages Similar elements – homepage, navigation menu, footer area with important links and copyright information Static V.S. dynamic
  • What is a social media site? Social instrument for communication Not only gives information; interactive features E.g. commenting, voting/rating Hosted on dynamic websites Types:  Social Bookmarking e.g. Del.icio.us  Social News e.g. Digg  Social Networking e.g. Facebook  Social Photo and Video Sharing e.g. Youtube  Wikis  Blogs
  • For example Average user More than has 130 800 mil. friends onactive users the site Largest age group – 26 to Many small 34 years old businesses have (26.1%) their company page on Facebook only
  • RelationshipWEBSITES SOCIAL MEDIA SITES
  • DifferencesWebsite Social Media Site• One-way • Two-way/interactive• Questions • Opinions and thoughts• Mostly contributed by • Anyone can create andcompany contribute• Businesses • Individuals• Formal tone & style • Informal tone & style• Able to purchase product • Share information• Immediate/non-immediate • Immediate response (largeresponse use of smart phones)• No invitation • Ability to invite friends• Free access to website • Gain access upon request; login information needed
  • StrengthsWebsite Social Media Site• Better control and security • Reach out to wider audience• Able to artificially improve fastersearch engine rankings • Can better understand and• Need less customer service respond customers• More credibility • Higher traffic • Provide up to date information • Enhances brand awareness and image of company • Cost-effective • Low barrier to entry
  • WeaknessesWebsite Social Media Sites• Not interactive • Company’s brand at risk –• Not as interesting “word-of-mouth”• Risk of information overload • Risk of false information• Can be mislead • May not target the right• Higher start-up costs market• Hard to build visitor • Misunderstand intentionscommunity • Security issues – e.g.• Investing in SEO hackers • Time consuming; constant updates required
  • Opportunities of using social media sites Wider marketing scope Build short and long-term relationships with prospects Encourages customer satisfaction -> more loyal customers Opens the doors to building new relationships but also to valuable feedback Incorporation of website functions into social media sites e.g. Paypal Ability to control search engine ranking e.g. SMO
  • Challenges of using social media sites Loss of credibility and reliability Security issues – difficult to control content Less professional Lack of control over site e.g. when the social media site crashes Limited design of website Unable to find the right target market Unable to keep track of no. of site visitors
  • Solutions Integrate social media functions into website  Real-time chat, commenting, liking, sharing  Gives control to company over content and design Add security measures e.g. https, credibility logos Include visitor counter function for company pages in social media sites Have RSS feeds/subscriptions for website to keep customers updated via email
  • The Starbucks story…
  • Facebook page Starbucks is the only retail company that is listed in the Top 10 Facebook pages
  • Twitter page
  • Youtube page
  • My Starbucks Idea
  • Starbucks store
  • Starbucks’ main website
  • When to use what? Blogging – to position brand and promote others Micro-blogging (e.g. Twitter) – updates on-the- go, interact with customers in an ongoing dialouge Facebook – marketing, create hype and awareness for events/campaigns, add photos and videos Youtube – engage audience through video, vlog LinkedIn – serves as an online database
  • In conclusion… Use social media as a support, but not the basis Social media helps to engage customers and drive traffic Best is to have both a website and pages on social media sites