My Image Studios Marketing Opportunities Intro
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My Image Studios Marketing Opportunities Intro

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Introduction to My Image Studios, a multimillion converged entertainment center in Harlem that will offer an integrated platform of culturally authentic food and entertainment focusing on the African ...

Introduction to My Image Studios, a multimillion converged entertainment center in Harlem that will offer an integrated platform of culturally authentic food and entertainment focusing on the African and Latino Diaspora. The 20,000 square foot center will consist of a full-service restaurant; three theaters suitable for film exhibition, television production and live performances; a cafe/concessions area; and an outdoor terrace.

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    My Image Studios Marketing Opportunities Intro My Image Studios Marketing Opportunities Intro Presentation Transcript

    • MarketingOppOrtunities 12/8/11
    • intrOducingMy iMage studiOs MIST is a $21 million converged entertainment center on 116th Street in Harlem offering an integrated platform of culturally authentic food and entertainment focusing on the entire African and Latino Diaspora. MIST is 100% minority-owned and the first venue of its kind in the United States. AfricAn LAtino 6 4 6.6 8 8.5 8 8 6 myimagestudios . com
    • entertainMentunder One rOOf AfricAn LAtino 6 4 6.6 8 8.5 8 8 6 myimagestudios . com
    • MultifacetedprOgraMMing We are not one thing, we are many. • Our sit-down restaurant and terrace will offer quality casual dining • Our theaters will have a variety of offerings from movies to live music to spoken word, comedy and plays • Our lobby café and bar provides an opportunity to just hang with friends and enjoy the ambiance And our youth training program offered in partnership with area nonprofits will expose our next generation to digital media, hospitality, and entertainment professionals. This is just one way we are giving back to our community. Our head of programming Alexa Birdsong, is a respected industry vet. Best known as the former Executive Producer of Central Park SummerStage and AfricAn LAtino CityParks Concerts, her resume includes management positions with Jazz at Lincoln Center and Essence Music Festival, and Alexa has produced two US Presidential Inaugurations. 6 4 6.6 8 8.5 8 8 6 myimagestudios . com
    • targetOur audience MIST is located within the Kalahari, a 248 unit mixed-income condominium with residents earning from $50,000 to millions annually and who purchased condos priced from $125,000 to $1,650,000. MIST’s Target Audience consists of: • Harlem Residents • Metro New York Residents • New York City Tourists AfricAn LAtino 6 4 6.6 8 8.5 8 8 6 myimagestudios . com
    • reachyOur deMOgraphic We’re Part of the “New” Harlem: • Harlem has a population of about 545,000 • Within the past five years, more than 3,000 new middle income units have been created in the 116th Street area • Black and Latino Professionals head a majority of these new households • Harlem’s median household income is growing 5% faster than the rest of Manhattan • Upper Manhattan now has a household income per square mile of $677 million – 34% higher than Chicago, 44% higher than Philadelphia, and 85% higher than Atlanta. Sources: Harlem Development Corp; Upper Manhattan Empowerment Zone; Massy Knakal Realty Northern Manhattan Condominium Report; The Economic Redevelopment of Harlem; PhD Thesis of Eldad Gothelf, Columbia University AfricAn LAtino 6 4 6.6 8 8.5 8 8 6 myimagestudios . com
    • partner With us What Can You Do At MIST? Oh, the possibilities: • Sponsor a standing program offering, as in “[Your Brand] Presents…” • Be an exclusive supplier in your product category • Broadcast live from our theaters • Host a private event of any kind. We can provide one space or the run of the entire venue and help you with your guest list by culling from our loyalty program members. • Sponsor our youth training program Of course partnerships can include on-site signage, logos/links on our web site, social media mentions, and logos on our printed collateral and print ads. AfricAn LAtino Get in on the ground floor and sponsor our grand opening event in Spring 2012 featuring celebrities and Harlem movers and shakers. 6 4 6.6 8 8.5 8 8 6 myimagestudios . com
    • let’s cOnnect Our management team is ready to work with you. Give us a shout today. Roland Laird Taneshia Nash Laird Chief Executive Officer Chief Marketing Officer rol@myimagestudios.com tnl@myimagestudios.com Alexa Birdsong Keira Wesley-Busher Director of Programming Coordinating Director ab@myimagestudios.com kwb@myimagestudios.com 40 West 116th Street New York, NY 10026 646.688.5886 AfricAn LAtino 6 4 6.6 8 8.5 8 8 6 myimagestudios . com