Reputation Management by Dubai SEO


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Dubai SEO once again brings you a post on Reputation Management, which is another fancy way of saying SEO, search engine optimization.

Reputation Management is in the news a lot more lately as SMEs realize we are all being researched online. This is a huge topic of concern as many SMEs have not properly invested in online communication, have not trained their staff to more effectively represent their brands on the internet and in social media, and generally don't understand Reputation Management and often get it wrong and are inconsistent.

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Reputation Management by Dubai SEO

  1. 1. ReputationManagement Its Really Just Great SEO!
  2. 2. Lightning SEO BlogTwitter: LightningSEOx Taner Kilicarslan•  Owner of 74by2•  Founder of•  Co-Host of•  Owner of and•  Keynote Speaker•  chocoholic! Connect With Me!
  3. 3. Today we cover...•  What is Reputation Management?•  Why is it important to SMEs?•  Transparency: Is it worth the risk?•  3 Great Tips to Help You Manage Your Reputation Effectively Right Now•  10 Commandments of Reputation Management
  4. 4. What is Online Reputation Management? Online reputation management is another way of saying Search Engine Optimisation, SEO. People are constantly looking in search engines for more information about YOU or your company. When they type in either your name or company name into Google, what comes up (ie: pictures, reports, website(s), events, presentations, videos, etc.) and also your social media profiles and public interaction. The more content search engines find about you, the more "web presence" or online authority you have.
  5. 5. Why is this Important for SMEs? People are constantly searching for you, your business, or your niche online. You must have user generated content about your company, your services, your testimonials, and expertise (ie: blog). Whatever they find is either because you put it there or because someone else did. If what is found is not positive (ie: bad website, negative social media, someone trash talking you), then you need to be aware and responsive.
  6. 6. Transparency: is it worth the risk? What does being “transparent” mean? •  Allowing employees to talk about products and services publicly; •  Establishing a 1-to-1 communication channel; •  Asking for feedback; •  Not hiding criticism, and addressing it publicly. Being transparent is risky. Opening up to criticism and feedback is beneficial for SMEs to grow and get exposure. But in the long run, not being transparent is riskier.
  7. 7. 3 Tips to Improve Reputation Management1.  Always look up your name or your companys name on Google.
  8. 8. 3 Tips to Improve Reputation Management2. Always generate new content specific to your business/interests and make sure to have "Google Authorship" connect you to your contentTo learn more about Google Authorship visit our blog page.
  9. 9. 3 Tips to Improve Reputation Management3. Always create Cyber Alerts for yourself/ business
  10. 10. The 10 Commandments of Online Reputation Management1. Become well 6. Treat your Google respected. page 1 result as your2. Be radically business card. transparent. 7. Understand your3. Monitor whats being detractors. 8. Attack your illegitimate said about you. attackers.4. React quickly and 9. Learn from your politely. mistakes.5. Address criticism 10. Ask for help if immediately and necessary publicly.
  11. 11. Lightning SEO BlogTwitter: LightningSEOx Taner Kilicarslan•  Owner of 74by2•  Founder of•  Co-Host of•  Owner of and•  Keynote Speaker•  chocoholic! Connect With Me!