The ad itself compares the company's profits with the consequences of the pollution Shell has caused for the people of the Niger Delta. Local communities claim that the numerous oil spills, which have not been adequately cleaned up, have left them with little option but to drink polluted water, eat contaminated fish, farm on spoiled land and breathe in air that stinks of oil and gas. That's what is really important here: the future for the people of the Niger Delta. The fact that 2,000 individuals eagerly accepted the opportunity to pay for this ad shows that many people share our concern. The irony of this row over the ad is that it will make even more people aware of these vital issues and, we hope, force Shell – quite literally – to clean up its act
Conserves and restores African rainforests by empowering local men, women, and children through training, community development, research and education to preserve their natural heritage.
USD 10,000 first day on youtube Call to action layover – 2 nd video – Jennifer Connelly
A Comparative Review of NGOs Usage of Digital Media for Awareness and Income Generation
Happy Bystanders Donors Spreaders Evangelists Instigators Listen Money Share Ask Create Involvement/ Relationship Participator Type The Ladder of Engagement Source: Beth Kanter