The Importance of UI/UX

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Introduction talk to UP ITDC summer interns about user interface and experience design in the context of the Philippine setting

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The Importance of UI/UX

  1. 1. The Importance of UI/UX How to Do Wire-FramesThursday, April 11, 13
  2. 2. Say what? USER-INTERFACE DESIGN (UI) IS THE ART OF SIMPLIFYING COMPLEXITY INTO MEANINGFUL USER EXPERIENCES - FAST COMPANYThursday, April 11, 13
  3. 3. IOS GRAPHICS PEOPLE INSTANTLY KNOW WHAT AN APP DOES AND HOW TO USE IT BECAUSE IT PRESENTS BEAUTIFULLY RENDERED IMAGES AND REALISTIC CONTROLS. - IOSThursday, April 11, 13
  4. 4. METRO METRO IS THE NAME OF THE NEW STYLE UI FOR WINDOWS 8 AND WINDOWS PHONE 7. VERY TOUCH CENTRIC BUT JUST AS GOOD WITH KEYBOARD AND MOUSE.Thursday, April 11, 13
  5. 5. DESIGN SHAPES OUR OPINION OF A BRAND, COMPANY OR STORE - FOR GOOD OR BAD.Thursday, April 11, 13
  6. 6. Power of Good DesignThursday, April 11, 13
  7. 7. PILI NA PEANUT BUTTER BRAND PACKAGINGThursday, April 11, 13
  8. 8. Elements of a Good DesignThursday, April 11, 13
  9. 9. Serves the users’ needs Easy to use, practical Makes users feel smart and empowered HOW? By using familiar and consistent UI patterns 2006, when Microsoft introduced Zune, a portable MP3 player designed to compete with the iPod. While feature-rich, Zune failed due in part to a more complex interface, which couldn’t compete with the simplicity of Apple’s designThursday, April 11, 13
  10. 10. Reflective of your identity Appropriate to who you are and who your users areThursday, April 11, 13
  11. 11. Thursday, April 11, 13
  12. 12. Mockup creation with BalsamiqThursday, April 11, 13
  13. 13. Mockups accessible and editable among teams COLLABORATE VIA SKYPE PROPOSE ALTERNATE VERSIONS THROUGH COMMENTSThursday, April 11, 13

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