Building a Successful
Tammy Kahn Fennell
• Social Media Engagement Problem
• Key Elements
• Measure Effectiveness
• Key Takeaways
The Social Media Engagement Problem
• How do I build a targeted
• How do I find people who
need my product or service?
• How do I get attention from
the media, influencers and
Why Did We Build MarketMeSuite?
In our own businesses, we needed a better way to find quality
conversations, influencers, and convert followers into paying
There are Social Marketing Rules
Understanding the basics.
• The same rules apply to social media
situations as real life ones. Be real, be
relevant, be useful, and people will want to
talk to you.
• Don’t be a Social Media streaker. If you're
the crazy person shouting randomness at
no one in particular, you aren't going to get
a lot of traction in offline situations (or at
least not the right attention!).
• The same holds true for online situations:
Find your customers, talk to them, find out
what they want, and interact.
4 Key Elements For Social Marketing
Take a 4-step approach:
Management Filters out the noise
• Separate accounts
o One “Main” account
o One Help account
o Personal account
o Team members
• Pull all your social marketing into one place
o Cross posting
o Load sharing across team
• Focus on actionable content
o Relevant Searches
Do You Know Your Audience?
Let’s stop and think for a moment.
The more you know about your niche, the greater
the impact of Social Media Marketing.
Write it down.
• What is your niche?
• List 10 keywords and phrases related to your
• Who are your customers?
Where are they located?
• What can you offer to HELP the customer
Knowledge = effectiveness
Put Yourself Out There
Set-up your profile.
It’s the first impression people get of you
Include an appropriate pictures in each allotted area
Your description = your message
Display your handle anywhere you can
• Business cards
• Twitter button on your website
• Embedded “follow” button in emails
Content is King
Schedule and share
Comment on relevant news
It Doesn’t Take All Day!
You can’t be there 24/7
We’ve established that you:
• Need a real presence (your SMB secret weapon)
• Cannot completely automate
There are some tricks!
Florist who gets the Twitter handle of all customers, and
schedules up tweets leading up to, on, and just after the
wedding, ensuring maximum engagement all organized in
advance (Great for birthdays too)
Can be controversial, but great way to welcome new
“Thanks for following me, use this code at checkout and get
Have a blog? Automatically hook it up to your social media
Tweet out industry posts as well, but give them credit
How Chris Brogan Got Us In This Book
You have something that larger companies wish
they had (and pay a lot to emulate).
Realness and ability to react quickly.
Engagement = business.
How Chris Brogan Landed us in this book…
Someone tweeted “Chris Brogan is at the
I tweeted him saying “hey, if you’re on the
9th floor, you need to pass the 5th on your
He came to see our space
He tweeted that he was “Checking out
@MarketMeSuite at the CIC”
Aliza Sherman, author of this book, saw
it, and included us in a list of the best
Staying the Course
• It's rare to catch a 5
pound fish just after
you've dipped your
pole in the water
• Like SEO, it needs
• Stay the course
What Should I Measure?
• Likes and favorites
• Retweets and shares
• Replies and comments
• When time do you get the
• Where engagement occurs
• Content (clicks, shares, insights)
People Will Speak Their Minds!
• Don’t be surprised to hear
strong opinions – it’s a good
• Engaging is important for both
negative and positive
• Engage with people who make
Did It Work?
The top reason businesses stop using
Social Media Marketing?
They can’t figure out if it’s working.
A few things you have to accept about Social
• It isn’t an exact science
• There is going to be trial and error
• You can’t put it on complete auto pilot
(more on that in a second)
There are tools to help!
• MarketMeSuite shows you what you’ve
done and who has done it, so you can
start to track what is working best
What’s Harder To Track
•“a segment of one”
Word of mouth
•“I heard from a
friend”….you saw on social
Get your hands dirty and stay as close as possible
to what’s going on in your market
It can be done!
Today you’re expected to navigate through the social sphere
looking, hoping, you can find people willing to pay you money for
your product or service…
With these 3 steps, you can!
o Strong management helps you cut through the noise
you can be effective
o Don’t suffer from social content overload, filter for the
stuff that really matters
o Convert leads by engaging, leveraging that “realness”
you can provide
o Use tools to figure out what’s working and keep going!
Then, set it in motion and save time using automation tricks
MarketMeSuite Can Help
Our Inbox For Social gives our customers the tools they need to Organize,
Prioritize, Engage and Grow!
Go to www.MarketMeSuite.com for a free trial!