BUILDING A SUCCESSFUL
FOLLOWING
Tammy Kahn Fennell
CEO
MarketMeSuite
INTRODUCTION 2
MEET YOUR INSTRUCTOR
Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite
(www.marketmesuite.com), a l...
•  How do I build a targeted following?
•  How do I find people who need my
product or service?
•  How do I get attention ...
WHY DID WE BUILD MARKETMESUITE?
BUILDING A SUCCESSFUL FOLLOWING
In our own businesses, we needed a better way to find qual...
THERE ARE SOCIAL MARKETING RULES
BUILDING A SUCCESSFUL FOLLOWING
Understanding the basics.
•  The same rules apply to soci...
4 KEY ELEMENTS FOR SOCIAL MARKETING
BUILDING A SUCCESSFUL FOLLOWING 6
CURATE
MANAGE
ENGAGE
MEASURE
BUILDING A SUCCESSFUL FOLLOWING
STEP #1: MANAGEMENT FILTERS OUT THE NOISE
Separate accounts
o  One “Main” account
o  One H...
WE ARE LIVING IN A SOCIALLY SATURATED
WORLD. IT’S CONTENT OVERLOAD. ARE YOU
SUFFERING FROM IT?
BUILDING A SUCCESSFUL FOLLO...
HOW CHRIS BROGAN LANDED US IN THIS BOOK…
•  Someone tweeted “Chris Brogan
is at the CIC”
•  I tweeted him saying “hey, if
...
PEOPLE WILL SPEAK THEIR MINDS!
BUILDING A SUCCESSFUL FOLLOWING
Don’t be surprised to hear strong opinions
Engaging is impo...
WRITE IT DOWN.
•  What is your niche?
•  List 10 keywords and
phrases related to your
business
•  Who are your customers?
...
THE TOP REASON BUSINESSES STOP (OR
NEVER START) USING SOCIAL MEDIA
MARKETING?
They can’t figure out if it’s working.
A few...
STAYING THE COURSE
BUILDING A SUCCESSFUL FOLLOWING
•  It's rare to catch a 5 pound fish just after you've
dipped your pole...
THERE ARE SOME TRICKS!
Scheduling
Florist who gets the Twitter handle of
all customers, and schedules up
tweets leading up...
WITH THE 4 STEPS, YOU CAN!
Manage
•  Strong management helps you cut
through the noise you can be
effective
Curate
•  Don’...
MARKETMESUITE CAN HELP
BUILDING A SUCCESSFUL FOLLOWING
Our Inbox For Social gives our customers the tools they need to
Org...
LET’S CONNECT!
BUILDING A SUCCESSFUL FOLLOWING
Connect with me:
Tammy Kahn Fennell
tammy@marketmesuite.com
@tammykfennell
...
Q&A
18BUILDING A SUCCESSFUL FOLLOWING
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Building A Successful Following: MarketMeSuite's #BeansBrains Presentation

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Tammy Kahn Fennell, CEO @MarketMeSuite gave the a presentation on building a social following that will yield big results for your business.

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Building A Successful Following: MarketMeSuite's #BeansBrains Presentation

  1. 1. BUILDING A SUCCESSFUL FOLLOWING Tammy Kahn Fennell CEO MarketMeSuite
  2. 2. INTRODUCTION 2 MEET YOUR INSTRUCTOR Tammy Kahn Fennell is CEO and co-founder of MarketMeSuite (www.marketmesuite.com), a leading social media platform for small- and mid-sized businesses. Tammy launched MarketMeSuite in late 2009 after many years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations.
  3. 3. •  How do I build a targeted following? •  How do I find people who need my product or service? •  How do I get attention from the media, influencers and potential partners? 3BUILDING A SUCCESSFUL FOLLOWING THE SOCIAL MEDIA ENGAGEMENT PROBLEM
  4. 4. WHY DID WE BUILD MARKETMESUITE? BUILDING A SUCCESSFUL FOLLOWING In our own businesses, we needed a better way to find quality conversations, influencers, and convert followers into paying customers… 4
  5. 5. THERE ARE SOCIAL MARKETING RULES BUILDING A SUCCESSFUL FOLLOWING Understanding the basics. •  The same rules apply to social media situations as real life ones. Be real, be relevant, be useful, and people will want to talk to you. •  Don’t be a Social Media streaker. If you're the crazy person shouting randomness at no one in particular, you aren't going to get a lot of traction in offline situations (or at least not the right attention!). •  The same holds true for online situations: Find your customers, talk to them, find out what they want, and interact. 5
  6. 6. 4 KEY ELEMENTS FOR SOCIAL MARKETING BUILDING A SUCCESSFUL FOLLOWING 6 CURATE MANAGE ENGAGE MEASURE
  7. 7. BUILDING A SUCCESSFUL FOLLOWING STEP #1: MANAGEMENT FILTERS OUT THE NOISE Separate accounts o  One “Main” account o  One Help account o  Personal account o  Team members Pull all your social marketing into one place o  Cross posting o  Load sharing across team Focus on actionable content o  @Replies o  DMs o  Relevant Searches GET ORGANIZED! 7
  8. 8. WE ARE LIVING IN A SOCIALLY SATURATED WORLD. IT’S CONTENT OVERLOAD. ARE YOU SUFFERING FROM IT? BUILDING A SUCCESSFUL FOLLOWING STEP #2: SOCIAL CURATION PROTECTS AGAINST CONTENT OVERLOAD •  Ask yourself one simple question: •  When was the last time I checked all my social profiles? •  What Is Social Curation? •  How Can Curation Help Social Media Marketing? •  Identifying leads •  Engaging •  Converting CURATION TO ENGAGEMENT… 8
  9. 9. HOW CHRIS BROGAN LANDED US IN THIS BOOK… •  Someone tweeted “Chris Brogan is at the CIC” •  I tweeted him saying “hey, if you’re on the 9th floor, you need to pass the 5th on your way out” •  He came to see our space •  He tweeted that he was “Checking out @MarketMeSuite at the CIC” •  Aliza Sherman, author of this book, saw it, and included us in a list of the best engagement tools! BUILDING A SUCCESSFUL FOLLOWING STEP #3: ENGAGEMENT (YOUR SECRET WEAPON) You have something that larger companies wish they had (and pay a lot to emulate). Realness and ability to react quickly. Engagement = business. HOW CHRIS BROGAN GOT US IN THIS BOOK 9
  10. 10. PEOPLE WILL SPEAK THEIR MINDS! BUILDING A SUCCESSFUL FOLLOWING Don’t be surprised to hear strong opinions Engaging is important for both negative and positive comments Engage with people who make suggestions 10
  11. 11. WRITE IT DOWN. •  What is your niche? •  List 10 keywords and phrases related to your business •  Who are your customers? Where are they located? •  What can you offer to HELP the customer •  Advice •  Support •  Discounts •  Recommendations BUILDING A SUCCESSFUL FOLLOWING LET’S STOP AND THINK FOR A MOMENT The more you know about your niche, the greater the impact of Social Media Marketing. Knowledge = effectiveness DO YOU KNOW YOUR AUDIENCE? 11
  12. 12. THE TOP REASON BUSINESSES STOP (OR NEVER START) USING SOCIAL MEDIA MARKETING? They can’t figure out if it’s working. A few things you got to accept about Social Marketing: •  It isn’t an exact science •  There is going to be trial and error •  You can’t put it on complete auto pilot (more on that in a second) There are tools to help! •  MarketMeSuite shows you what you’ve done and who has done it, so you can start to track what is working best BUILDING A SUCCESSFUL FOLLOWING STEP #4: MEASURE YOUR EFFECTIVENESS DID IT WORK? 12
  13. 13. STAYING THE COURSE BUILDING A SUCCESSFUL FOLLOWING •  It's rare to catch a 5 pound fish just after you've dipped your pole in the water •  Like SEO, it needs time •  Stay the course 13
  14. 14. THERE ARE SOME TRICKS! Scheduling Florist who gets the Twitter handle of all customers, and schedules up tweets leading up to, on, and just after the wedding, ensuring maximum engagement all organized in advance (Great for birthdays too) Auto DM •  Can be controversial, but great way to welcome new followers •  “Thanks for following me, use this code at checkout and get 10% off” RSS •  Have a blog? Automatically hook it up to your Social media accounts •  Tweet out industry posts as well, but give them credit BUILDING A SUCCESSFUL FOLLOWING YOU CAN’T BE THERE 24/7 We’ve established that you: •  Need a real presence (your SMB secret weapon) •  Cannot completely automate IT DOESN’T TAKE ALL DAY! 14
  15. 15. WITH THE 4 STEPS, YOU CAN! Manage •  Strong management helps you cut through the noise you can be effective Curate •  Don’t suffer for social content overload, filter for the stuff that really matters Engage •  Convert leads by engaging, leveraging that “realness” SMBs can provide Measure •  Use tools to figure out what’s working and keep going! BUILDING A SUCCESSFUL FOLLOWING IT CAN BE DONE! Today you’re expected to navigate through the social sphere looking, hoping, you can find people willing to pay you money for your product or service… Then, set it in motion and save time using automation tricks KEY TAKEAWAYS 15
  16. 16. MARKETMESUITE CAN HELP BUILDING A SUCCESSFUL FOLLOWING Our Inbox For Social gives our customers the tools they need to Organize, Prioritize, Engage and Grow! 16 Go to www.MarketMeSuite.com for a free trial!
  17. 17. LET’S CONNECT! BUILDING A SUCCESSFUL FOLLOWING Connect with me: Tammy Kahn Fennell tammy@marketmesuite.com @tammykfennell @marketmesuite @marketmehelp 17
  18. 18. Q&A 18BUILDING A SUCCESSFUL FOLLOWING
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