Publications PowerPoint

1. Publications
3.02 Understand business
publications.

2. 3.02 Understand business publications. Slide 2
What type of publication should you use?
• The type of publication depends upon
the purpose of the communication and
the characteristics of the target
audience.
– Why and what do you need to
communicate?
– To whom are you communicating?

3. 3.02 Understand business publications. Slide 3
Classify the Purpose

4. 3.02 Understand business publications. Slide 4
What’s the Purpose?
To identify and provide contact information
To communicate information about a one-
time upcoming event
To inform or advertise about a specific topic
To provide informational updates to a
specific club, group, or organization on a
regular basis – weekly, monthly, quarterly
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5. 3.02 Understand business publications. Slide 5
Now let’s practice!
• Let’s see if you can determine the type
of publication that is best suited for
each scenario in the next activity.

6. 3.02 Understand business publications. Slide 6
Use a
Business Card
or
Letterhead Stationery
Back

7. 3.02 Understand business publications. Slide 7
Use a Flyer
State Soccer Playoffs
Lake Norman HS
November 15, 2009
Asheville, NC
7:00 pm
Pay $10 to ride the bus
Back

8. 3.02 Understand business publications. Slide 8
Use a Brochure
Back

9. 3.02 Understand business publications. Slide 9
Use a
Newsletter
Back

10. 3.02 Understand business publications. Slide 10
Business Card
• A publication that contains contact
information for a business or individual
• Used to help its recipient remember you or
your business
• Typically includes the contact’s name,
company, logo, address, telephone and cell
phone numbers, email address, and fax
number
• Some cards include a photograph
Back

11. 3.02 Understand business publications. Slide 11
Letterhead Stationery
• The phrase letterhead stationery implies the use of a
heading at the top and sometimes also at the bottom of a
letter
• Usually includes the name and logo of the company or
individual, the address, phone numbers, email address,
website, and fax number
• When used with a business card and envelope, the color
scheme and graphics should be consistent and
complementary
• Templates and wizards are commonly used to create
letterhead stationery
Back

12. 3.02 Understand business publications. Slide 12
Flyer
• A one-page document used by a business or
individual to advertise or provide information
about an event
• Distributed via an attachment to email, by
posting on bulletin boards or telephone poles,
or handed out on the street
• Used to convey information that is temporary
in nature and has a short life span
Back

13. 3.02 Understand business publications. Slide 13
Brochure
• Used by an organization or individual to advertise or
provide information of a more long-term nature than
that of a flyer
• A short publication, generally printed on higher grade
paper than a flyer, which employs the use of color
and graphics
• May be in single-sheet form, printed front and back
for bi-fold or tri-fold presentation, or they may be
printed in booklet sheet form
• Examples of uses of brochures include a course
description for Computer Applications and product
descriptions
Back

14. 3.02 Understand business publications. Slide 14
Newsletter
• A publication created by a business or individual that
is distributed on a regular basis – weekly, monthly, or
quarterly
• Typically formatted in columns with side headings,
graphics, and text boxes
• Used to present information and updates for a
specific organization, club, agency, or business
• Examples of uses of newsletters include the PTSA
newsletter published at your school, those distributed
by churches, and those used to convey the news and
events of the Boys and Girls Clubs
Back