Service Design Blueprint

482 views
440 views

Published on

Thisisbrain organized and facilitated a Service Design Blueprint workshop for FREEM Open Architecture in which service activities and organizational roles were defined

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
482
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Service Design Blueprint

  1. 1. ThisisBrain helps organisations in the design industry withthe ideation, design, and implementation of innovative andunique Business Designs
  2. 2. The  Service  Design  Blueprint  workshop  is  part  of  the  BRAIN-­‐Structure  project  phase         BRAIN-­‐CHANGE   IMPLEMENT  THE   BRAIN-­‐DESIGN   NEW  BUSINESS   DESIGN  AND   BECOME  MORE   IDEATE  AND  DESIGN   SUCCESSFUL   THE  INNOVATIVE   BRAIN-­‐STRUCTURE   AND  UNIQUE   BUSINESS  DESIGN   MAP  THE  CURRENT   BUSINESS  DESIGN   AND  IDENTIFY  ITS   POTENTIAL  
  3. 3. Service  Design  Blueprint  Workshop     27th  January  2012  
  4. 4. We  organized  a  Service  Design  Blueprint  workshop  for  FREEM  Open  Architecture          
  5. 5. In  which  we  used  Personas  as  a  tool  to  beUer  describe  and  visualize  FREEM’s  customers  
  6. 6. Taking  the  customer  journey  as  focal  point  we  described  front  &  back  office  acZviZes            
  7. 7. Our  discussions  were  closely  monitored  by  1  of  our  OrganizaZonal  Change  experts              
  8. 8. In  order  to  define  which  team  members  were  made  responsible  for  the  acZviZes          
  9. 9. The  next  step  is  the  BRAINDesign  phase  in  which  we  improve  the  service  itself   BRAIN-­‐CHANGE   IMPLEMENT  THE   BRAIN-­‐DESIGN   NEW  BUSINESS   DESIGN  AND   BECOME  MORE   IDEATE  AND  DESIGN   SUCCESSFUL   THE  INNOVATIVE   BRAIN-­‐STRUCTURE   AND  UNIQUE   BUSINESS  DESIGN   MAP  THE  CURRENT   BUSINESS  DESIGN   AND  IDENTIFY  ITS   POTENTIAL  
  10. 10. ThisisBrain helps organisations in the design industry withthe ideation, design, and implementation of innovative andunique Business Designs

×