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Mobile Media 2.0 | Real Estate in Motion
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Mobile Media 2.0 | Real Estate in Motion

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Presented to AREAA National Convention in Las Vegas, Nevada …

Presented to AREAA National Convention in Las Vegas, Nevada
September 2012

Published in Real Estate
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  • What is it worth to you….???? Capturing online leads…. And the buyer trends of online vs old print media….. PLAY VIDEO…..
  • TAM… Tam revise with my content….. EMBED Client testimonial
  • TAM…. Use keynote content and EMBED Tam Video Blog & Tam unprofessional video
  • TAM…. Use keynote content and EMBED Tam Video Blog & Tam unprofessional video
  • EMBED Lynn Peters video…
  • TAM ---- Insert slides & Teach…. Shooting amateur & Make a video Edit a video Publish a video From iphone … ..drive home the value of professional video in library!!!
  • TAM ---- Insert slides & Teach…. Shooting amateur & Make a video Edit a video Publish a video From iphone … ..drive home the value of professional video in library!!!
  • TAM ---- Insert slides & Teach…. Shooting amateur & Make a video Edit a video Publish a video From iphone … ..drive home the value of professional video in library!!!
  • TAM Insert slides and teach how to do it…. QR Codes Marekting ideas… Mailers… portal to videos///listing videos, testimonitals… call to action….
  • TAM Insert slides and teach how to do it…. QR Codes Marekting ideas… Mailers… portal to videos///listing videos, testimonitals… call to action….

Transcript

  • 1. MOBILE MEDIA 2.0 Real Estate in Motion AREAA National Convention Las Vegas, NV September 2012 beachrealestategal.com
  • 2. beachrealestategal.com @TamaraSuminski
  • 3. THEMES?beachrealestategal.com
  • 4. beachrealestategal.com
  • 5. SESSION GOALS:ROCK YOUR…1)ONLINE REPUTATION2)MOBILE APPS3)VIDEO MARKETING beachrealestategal.com
  • 6. ROCK YOUR ONLINE REPUTATION:> Google> Consumer Reviews> Klout beachrealestategal.com
  • 7. > Do You Google Yourself?> Create a Google Profile> Create a Google Alert beachrealestategal.com
  • 8. ONLINE REVIEWS> Quality Service Certified (QSC)> Yelp> Zillow> Google beachrealestategal.com
  • 9. KLOUTMeasure your Influence> KLOUT PERKS: Moo, Chevrolet,Starbucks, Neutrogena, Top Chef, Secret> UPGRADES: Palms Resort & Cathay Pacific beachrealestategal.com
  • 10. ROCK YOUR APPS:> Mobile Skills> Listing Appointments> Buyer Consultations> Open Houses beachrealestategal.com
  • 11. SOUNDNOTE beachrealestategal.com
  • 12. STYLUS beachrealestategal.com
  • 13. WHICH AGENT ARE YOU? beachrealestategal.com
  • 14. DROPBOX beachrealestategal.com
  • 15. KEYNOTE Rock Your Listing Appointments Rock Your Buyer Consultationshttp://marketing.realtor.com/ipad ANDROID: Quick Office Pro’ Power Point beachrealestategal.com
  • 16. KEYNOTE beachrealestategal.com
  • 17. PDF EXPERT ANDROID: SignMy Pad beachrealestategal.com
  • 18. PDF EXPERT ANDROID: SignMy Pad beachrealestategal.com
  • 19. PDF EXPERT ANDROID: SignMy Pad beachrealestategal.com
  • 20. PRINT Print Direct to most Wi-Fi Printers without additional software Print Remotely using 3G PRINTER PRO ANDROID: PRINTER - PrinterOn - HP ePrint SHARE PRINT n SHARE beachrealestategal.com
  • 21. SPLASHTOP REMOTE Desktop App beachrealestategal.com
  • 22. Zipform Mobile Docusign > Create Contracts> Send Documents for e-Signatures beachrealestategal.com
  • 23. OPEN HOME PRO beachrealestategal.com
  • 24. OPEN HOME PRO Shorten a URL Create a Free QR Code  Purchase & Forward a Doma  www.123Main.com beachrealestategal.com
  • 25. CARDMUNCHMY FAVE AT CONFERENCE!!! ANDROID: - Camscan beachrealestategal.com
  • 26. ROCK YOUR VIDEO MARKETING:> YouTube> Video Content> Video Strategy beachrealestategal.com
  • 27. beachrealestategal.com @TamaraSuminski
  • 28. ONLINEDISTRIBUTION CHANNELS + beachrealestategal.com
  • 29. Video Marketing beachrealestategal.com
  • 30. WHY VIDEO MATTERS WITHIN 2 YEARS 65-70% OF ALL WEB CONTENT WILL BE IN VIDEO FORMAT. 2008 2009 2010 2011 2012 2013 2014 beachrealestategal.com
  • 31. Why VIDEO matters.  It would take 72 MILLION YEARS to watch the amount of video that will cross global IP networks during calendar year 2014. beachrealestategal.com
  • 32. SHIFT | CONSUMER EXPECTATIONS • Over 90% of home searches start online. • 45% of home buyers walk-through a home they found online. beachrealestategal.com
  • 33. SELLERS’ EXPECTATIONS73% of homeowners say they rather list with an agent that offers video services to market their home. 73% Yet only 12% of real estate agents have a YouTube account. beachrealestategal.com
  • 34. ONLINE MARKETING beachrealestategal.com
  • 35. VIDEO CONTENTCATEGORIES PROFILE VIDEOS CLIENT TESTIMONIALS VLOGS (Video Blogs) FOLLOW-UP VIDEOS PROPERTY TOUR VIDEOS beachrealestategal.com
  • 36. beachrealestategal.com @TamaraSuminski
  • 37. VIDEO BLOGS - Amateur beachrealestategal.com
  • 38. VIDEO BLOGS - Professional beachrealestategal.com
  • 39. FOLLOW-UP VIDEOS• Make a lasting impression.• Stop talking about it and show it.• With proper planning, you can re-use beachrealestategal.com
  • 40. VIDEO FOR MARKETING YOUR LISTINGS• Approached like a television commercial.• Tells a story about the property.• Utilized correctly, it increases interest. beachrealestategal.com
  • 41. CREATING CONTENT Do It Yourself or Pro? beachrealestategal.com
  • 42. AMATEUR - iMovie ANDROID: Clesh Video beachrealestategal.com
  • 43. STRATEGY 1. Create a Plan 2. Be Strategic 3. Be Consistent 4. Be Creative 5. Provide Value beachrealestategal.com
  • 44. CONTENT • Neighborhood Tours, Parks, Beaches, Schools • Testimonials • Interviews • Glossary of Terms • “How To’s...” • Spotlight on Affiliate Partners • Seminars • Buying/Selling/Staging Tips • Your Biography • Community Events beachrealestategal.com
  • 45. JUST DO IT! 1. Pick a Topic 2. Shoot a Video 3. Publish 4. Promote 5. Repeat beachrealestategal.com
  • 46. SPREADING YOUR MESSAGEHow To Establish Visibility beachrealestategal.com
  • 47. THE BREAKDOWN beachrealestategal.com
  • 48. VIDEO IS CHANGINGEMAIL MESSAGING Video E-mail Marketing + = beachrealestategal.com
  • 49. Bombbomb.com/TS
  • 50. COMBINING PRINT & VIDEO Integration with new technology has transformeddated marketing. = QR CODES beachrealestategal.com
  • 51. MARKETING YOUR VIDEOS Just Listed Flyers  It’s Free Promote Website  URL Shortener Promote Videos  Google Analytics Promote Property  Copy & Paste or Save Websites Jpeg beachrealestategal.com
  • 52. THANK YOU!!!K.I.T. BeachRealEstateGal @TamaraSuminskiAREAA@TamaraSuminski.com beachrealestategal.com