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Groupon - The power of Online Deals

by Tamara Obradov

1,910 views

Description of group deal business model and why it is an attractive industry for many clones of groupon.

Description of group deal business model and why it is an attractive industry for many clones of groupon.

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Merchant provides A local deal 40%-80% discount Terms & Conditions Groupon creates Landing page Graphics Deal text & context Groupon activates Deal on Groupon platform Multiple deals in multiple cities (>150 cities) Groupon ensures Traffic generation Online advertising ‘ pain creation’ - sense of urgency Customer socializes Through FB/Twitter/Email To earn referral fees ($10) With friends/family/colleagues Customer socializes Through FB/Twitter/Email To earn referral fees ($10) With friends/family/colleagues Customer Redeems Coupon in store Through off/online reservation

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Kobi Yedidovich, Intern at Work from home 1 year ago
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Groupon - The power of Online Deals Presentation Transcript

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