Tamar m christmas

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This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. We’ll be focusing more on mobile over the next few weeks and looking at what retailers can do to ensure a lucrative mobile Christmas presence.

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Tamar m christmas

  1. 1. © TAMAR 2013 HRISTMAS C m THE MOBILE CHRISTMAS PRESENCE hristmas Visits C SOURCE: WWW.SMARTINSIGHTS.COM DESKTOP VS MOBILE TABLET 6% MOBILE 5.4% GLOBAL [ 1.8% CONVERSION ] 11.4% [ 0.5% CONVERSION ] 88.6% Q1/2012 DESKTOP [ 2.3% CONVERSION ] MOBILE/TABLET 17.4% 21% 82.6% Q3/2012 Q1/2013 DESKTOP MOBILE/TABLET MOBILE 10.4% 79% DESKTOP MOBILE/TABLET [ 0.8% CONVERSION ] TABLET 10.6% [ 2.6% CONVERSION ] HIGHER CONVERSION ON TABLETS THAN DESKTOPS SOURCE: WWW.INTERNETRETAILING.NET s Pe hristmaPERIODSaks C BUSIEST FOR MOBILES as Sh hristm opping C 25/12/2012 APP 44% TABLET 25 26 50% 56% TABLET GLOBAL DECEMBER OF VISITS CAME FROM MOBILE BROWSER SOURCE: WWW.COMSCOREDATAMINE.COM (USA) APP VS BROWSER 26/12/2012 920,000 APP 78% SMARTPHONE VISITED JOHNLEWIS.COM 25/12/2012 9PM BUSIEST TIME DECEMBER 26/12/2013 1 MILLION EXPECTED VISITS TO JOHNLEWIS.COM BROWSER 22% SMARTPHONE SOURCE: WWW.INTERNETRETAILING.NET ristmas Shopping Ch ONLINE 48% CONSUMERS 25% LIKELY TO DO ATLEAST HALF THEIR CHRISTMAS SHOPPING ONLINE FEEL THAT ONLINE SHOPPING IS BETTER AT CHRISTMAS TIME 97% 42% FEEL THAT THE INSTORE EXPERIENCE GOES DOWN HILL AT CHRISTMAS PLAN TO SHOP ONLINE THIS CHRISTMAS SOURCE: WWW.ONBILE.COM rist ChMOSTmas Lists POPULAR SALES ON MOBILE GLOBAL 17% TRAVEL 16% APPAREL This Tamar mChristmas infographic brings together key metrics and vital stats that all ecommerce professionals should be aware of. John Lewis is one retailer that is fully preparing for a mobile Christmas with over half of site visits on Christmas Day expected to be using a mobile device. 15% FOOD & DRINK 11% 11% 8% 4% 4% 3% TOYS & GAMES ELECTRONICS HOME GOODS SPORTING GOODS BOOKS JEWELRY © TAMAR 2013

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