Why is Startup Product failed ?
High burn Rate
Swing for the Fences
Full Management Teams
Assume Customer Known
Assume Features Known
Assume Growth by Execution
Traditional Startup Product are fighting yesterday’s War
The Path To Lean Startup
Japan’s Manufacturing Industry
Toyota’s Production System (Taichi Onno , 1978)
The New Product Development (Taichi Onno , 1978)
Design Pattern (Gang of Four, 1994)
Extreme Programming (Kent Beck, 1999)
Scrum (Sutherland & Schwaber, 1999)
Lean Software Development (Mary & Tom Popiendeck , 2003)
Kanban (David Anderson, 2010)
Lean Startup (Eric Reis, 2011)
Failed Products – No one Wanted
Most Startups don’t Know What
They’ ll be when They Grow up
Innovation for Growth
What is Lean Startup ?
3 Stages of Lean Startup
3 Stages of Lean Startup
Defining the MVP
Have I built something people want ?
Do I have problem worth solving ?
How do I accelerate growth?
Finding Problem Worth
Problem Worth Solving - Instagram
We believe that creating the ability for people to
share photos on social networks will allow for
greater self-expression and deeper ambient
connection between people based on shared
Customer Development to Build Hypothesis
Who is your customers ?
What pain points to they have ?
How will we solve their pain points ?
What is the most important thing they need ?
What is our differentiation ?
Which you turn into testable hypothesis for your early adopters
Study Case - Hangscout
We believe that showing the date and location of
show for the favorite performers and the live
performance nearby will create a greater
connection between fans and their favorite
Study Case : Persona Development - Hangscout
Study Case : Problem Development - Hangscout
Miss a live performance
Doesn’t know the
Doesn’t know the live
So much work to find the
Doesn’t know well about
Study Case : Solution- Hangscout
Artist & event Schedule
Artist & event Schedule &
Study Case : Value Proposition- Hangscout
(event & artist schedule and
information in the systemic
use of data)
Time saving for fans
(Providing event and artist
schedule in one trusted
place in mobile app)
How To do the Customer Validation
Is your Assumption Right ?
Defining the Minimum
Defining the Minimum Viable Product
Lean startups are series of MVPs. Each MVP designed to answer
specific questions (hypothesis) – Eric Reis
The minimum viable product (MVP) is often an ad on google. Or a
power point slide. Or a dialog box. Or a landing page. – Nivi,
Building an MVP is to avoid building product that nobody wants. –
Study Case – The Lounge MVP
Based on 13 people interviewed, they (10
people)agree with this kind of choices, with 3
people will only see when they see for new
places in the city they traveled.
We interview 8 people with 7 people consider
review with picture and 1 person considers
review with icon and rating.
How can We Make it Work ?
Maximizing for Learning
Fail Fast , Success Faster
Lean Startup Advocates Experiments and Learning
Minimum Viable Product
Product / Market Fit
E-bay web payment
How can We Build This Efficiently
Lean Startup – First Step
1. Decide on your early adopters
2. Write your hypothesis down
3. Build your minimum viable product
4. Prove it in micro-scale and get out of the building
5. Fact-based culture, built to learn