0
ENABLING

INNOVATION
using Lean Startup
What is Lean Startup ?
Why is Startup Product failed ?
•
•
•
•
•
•

High burn Rate
Swing for the Fences
Full Management Teams
Assume Customer Kno...
Why should we change ?
The Path To Lean Startup
Japan’s Manufacturing Industry
Toyota’s Production System (Taichi Onno , 1978)
The New Product De...
Failed Products – No one Wanted
Most Startups don’t Know What
They’ ll be when They Grow up
Innovation for Growth
What is Lean Startup ?

Customer
Validation

Shorten
Production
Time

Minimum
Viable
Product

Validated
Learning

Measurem...
• Video
3 Stages of Lean Startup
3 Stages of Lean Startup
Finding Problem
Worth Solving

Customer
Validation

Defining the MVP

Shorten
Production
Time

Mi...
Customer
Validation

Finding Problem Worth
Solving
Problem Worth Solving - Instagram

Example Hypothesis
We believe that creating the ability for people to
share photos on s...
Customer Development to Build Hypothesis

1.

Who is your customers ?

2.

What pain points to they have ?

3.

How will w...
Steps to Build Hypothesis

3
1

1

5

2

1

Prioritize

4
Study Case - Hangscout

Hypothesis
We believe that showing the date and location of
show for the favorite performers and t...
Study Case : Persona Development - Hangscout
Study Case : Problem Development - Hangscout

Miss a live performance

Doesn’t know the
schedule

Doesn’t know the live
pe...
Study Case : Solution- Hangscout

Artist & event Schedule
reminder

Live performance
location information

Artist & event ...
Study Case : Value Proposition- Hangscout

Live performance
schedule helper
(event & artist schedule and
information in th...
How To do the Customer Validation
Is your Assumption Right ?
Shorten
Production
Time

Minimum
Viable
Product

Defining the Minimum
Viable Product
Defining the Minimum Viable Product

Lean startups are series of MVPs. Each MVP designed to answer
specific questions (hyp...
Twttr Minimum Viable Product

http://www.flickr.com/photos/jackdors
ey/182613360/
Dropbox Minimum Viable Product
Study Case – The Lounge MVP

Based on 13 people interviewed, they (10
people)agree with this kind of choices, with 3
peopl...
How can We Make it Work ?
Measurement

Validated
Learning

Maximizing for Learning
Fail Fast , Success Faster
Lean Startup Advocates Experiments and Learning
Learn Faster
Customer Development

Build Faster
Continuous Deployment
Smal...
Product / Market Fit
AARRR Metrics
Pivot
Pivot
Cryptography
PDA payment
E-bay web payment
How can We Build This Efficiently
Lean Startup – First Step

1. Decide on your early adopters
2. Write your hypothesis down

3. Build your minimum viable pr...
Lean startup presentation
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  • History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
  • ----- Meeting Notes (7/29/13 11:59) -----sebelum ini kenapa mereka gagal dan contoh2nya
  • Lean startupadalahsuatumetode yang baruuntukmengembangkanprodukberdasarkanvalidasidari customer yang tujuannyauntukmempersingkatwaktu development danmemperkecilresikokegagalandengansecaraterusmenerusmelakukan validated learning dari customer untukmemperbaikikualitasproduksecarakontie
  • History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
  • Lean startupadalahsuatumetode yang baruuntukmengembangkanprodukberdasarkanvalidasidari customer yang tujuannyauntukmempersingkatwaktu development danmemperkecilresikokegagalandengansecaraterusmenerusmelakukan validated learning dari customer untukmemperbaikikualitasproduksecarakontie
  • History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
  • History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
  • http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
  • History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
  • Transcript of "Lean startup presentation"

    1. 1. ENABLING INNOVATION using Lean Startup
    2. 2. What is Lean Startup ?
    3. 3. Why is Startup Product failed ? • • • • • • High burn Rate Swing for the Fences Full Management Teams Assume Customer Known Assume Features Known Assume Growth by Execution Traditional Startup Product are fighting yesterday’s War
    4. 4. Why should we change ?
    5. 5. The Path To Lean Startup Japan’s Manufacturing Industry Toyota’s Production System (Taichi Onno , 1978) The New Product Development (Taichi Onno , 1978) Agile Design Pattern (Gang of Four, 1994) Extreme Programming (Kent Beck, 1999) Scrum (Sutherland & Schwaber, 1999) Lean Lean Software Development (Mary & Tom Popiendeck , 2003) Kanban (David Anderson, 2010) Lean Startup Lean Startup (Eric Reis, 2011)
    6. 6. Failed Products – No one Wanted
    7. 7. Most Startups don’t Know What They’ ll be when They Grow up
    8. 8. Innovation for Growth
    9. 9. What is Lean Startup ? Customer Validation Shorten Production Time Minimum Viable Product Validated Learning Measurement
    10. 10. • Video
    11. 11. 3 Stages of Lean Startup
    12. 12. 3 Stages of Lean Startup Finding Problem Worth Solving Customer Validation Defining the MVP Shorten Production Time Minimum Viable Product Maximizing for Learning Measurement Validated Learning Have I built something people want ? Do I have problem worth solving ? How do I accelerate growth?
    13. 13. Customer Validation Finding Problem Worth Solving
    14. 14. Problem Worth Solving - Instagram Example Hypothesis We believe that creating the ability for people to share photos on social networks will allow for greater self-expression and deeper ambient connection between people based on shared interest. - Instagram
    15. 15. Customer Development to Build Hypothesis 1. Who is your customers ? 2. What pain points to they have ? 3. How will we solve their pain points ? 4. What is the most important thing they need ? 5. What is our differentiation ? Which you turn into testable hypothesis for your early adopters
    16. 16. Steps to Build Hypothesis 3 1 1 5 2 1 Prioritize 4
    17. 17. Study Case - Hangscout Hypothesis We believe that showing the date and location of show for the favorite performers and the live performance nearby will create a greater connection between fans and their favorite musicians - Hangscout
    18. 18. Study Case : Persona Development - Hangscout
    19. 19. Study Case : Problem Development - Hangscout Miss a live performance Doesn’t know the schedule Doesn’t know the live performance was cancelled So much work to find the live performance schedule Doesn’t know well about the place
    20. 20. Study Case : Solution- Hangscout Artist & event Schedule reminder Live performance location information Artist & event Schedule & info
    21. 21. Study Case : Value Proposition- Hangscout Live performance schedule helper (event & artist schedule and information in the systemic use of data) Helpful location information (live performance location) Time saving for fans (Providing event and artist schedule in one trusted place in mobile app)
    22. 22. How To do the Customer Validation
    23. 23. Is your Assumption Right ?
    24. 24. Shorten Production Time Minimum Viable Product Defining the Minimum Viable Product
    25. 25. Defining the Minimum Viable Product Lean startups are series of MVPs. Each MVP designed to answer specific questions (hypothesis) – Eric Reis The minimum viable product (MVP) is often an ad on google. Or a power point slide. Or a dialog box. Or a landing page. – Nivi, Venture Hacks. Building an MVP is to avoid building product that nobody wants. – Steve Blank
    26. 26. Twttr Minimum Viable Product http://www.flickr.com/photos/jackdors ey/182613360/
    27. 27. Dropbox Minimum Viable Product
    28. 28. Study Case – The Lounge MVP Based on 13 people interviewed, they (10 people)agree with this kind of choices, with 3 people will only see when they see for new places in the city they traveled. We interview 8 people with 7 people consider review with picture and 1 person considers review with icon and rating.
    29. 29. How can We Make it Work ?
    30. 30. Measurement Validated Learning Maximizing for Learning
    31. 31. Fail Fast , Success Faster
    32. 32. Lean Startup Advocates Experiments and Learning Learn Faster Customer Development Build Faster Continuous Deployment Small Batches Minimum Viable Product Measure Faster Split Testing Actionable Metrics
    33. 33. Product / Market Fit
    34. 34. AARRR Metrics
    35. 35. Pivot
    36. 36. Pivot Cryptography PDA payment E-bay web payment
    37. 37. How can We Build This Efficiently
    38. 38. Lean Startup – First Step 1. Decide on your early adopters 2. Write your hypothesis down 3. Build your minimum viable product 4. Prove it in micro-scale and get out of the building 5. Fact-based culture, built to learn
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