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Geolocated marketing nivea_desigual
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Geolocated marketing nivea_desigual

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  • 1. Geolocated Marketing Case Study Desigual e NiveaStazione Centrale Milano- 20/04/2012
  • 2. Foursquare special offers for check in Quando? • 20 Aprile 2012 Dove? • Milano StazioneCentrale di Milano Temporary shop Nivea e Shop Desigual Cosa? • Special Offer basate su check-in su 4sq
  • 3. 2 Special a disposizione
  • 4. Primo checkinDesigual Shop
  • 5. Desigual Special Prize Shop Bag • Ottima affinità con territorio e personalità di marca (design distintivo del brand, occasione di utilizzo “vicina” a quella di occasione di acquisto prodotto Desigual)
  • 6. SecondocheckinNiveaTemporaryShop
  • 7. Nivea Special Prize Matita • L’omaggio non incorpora caratteristiche di prodotti Nivea e non è utilizzabile in occasioni d’uso “vicine” a quelle di un prodotto Nivea
  • 8. So what?GeolocatedMarketing:Lesson to belearned
  • 9. Leave a “good” Memory!
  • 10. Talk About Yourself!