16 months back, when we launched Tushky, we invested a lot of time thinking of customer acquisition, thinking of building the product, integrating better graph API, color of buttons and so on. We forgot about building culture.
We forgot our most valuable asset, the people who chose to work with us. Some chose to leave us and some, we chose to let go. If anything, it was the culture that was to blame. Culture sets in by itself, its inevitable. So if you let it build by itself, you never know which way it will build itself.
All startups think or talk about building google culture or facebook culture; thing is, one should look at building culture just like building product. Google and Facebook did the same. Google pretty much defined the lavish perks that silicon valley came to be known for.
So this time, when we set out to build our team, we chose to build our culture as well.
From Slide 34:
Tushky was built for everyone to have fun.
The world is a stressful place.
There are numerous tensions and micro problems.
At tushky, you are helping people forget their stress.
Freeze some moments, take a breather and smile.
At tushky, you are giving people a reason to smile.
Tushky is about stopping to smile.
Tushky is about having fun.
Tushky is about living life.
Its a noble cause.
Netflix culture code
Hubspot culture code
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