http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast
http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast Austin.
Balance your desire to tell them what to do with your need for them to speak from the heart.It’s like pitching to a four-year-old. KEEP YOUR EYE ON THE BAT.
3) Testimonialsi) Why – get other people to tell your story - ii) opposite of the interviewiii)choose your audienceiv) take charge – tell your subject what to sayv) balance – natural vs cannedvi) “I’m here tomake you look good”vii) we only need to get it right once
Keep it simple. There is a reason most technical subjects are learned primarily through books. Few things need video—except for the fact that some people will only learn visually.
Don’t be John Assaraf: http://www.youtube.com/watch?v=DWW8G2GxVVEWorkflow4) ScreencastsWhy – search, technical skill, educationCLOSE ALL OTHER PROGRAMS BEFORE BEGINNINGii) lead with your personalityNO SCRIPTiii) keep it shortiii) lay down your baseline audioiv) don’t be afraid of your faceBe concise.Edit.http://www.youtube.com/watch?v=nM4DW2bq7o0&feature=player_embeddedBe Kevin Brake.And by you I mean me.
Getting Found WHAT’S YOUR NICHE?OUR NICHE IS MARKETERS THAT WANT TO TELL THEIR STORY WITH WEB VIDEO.(THAT IS STILL A NICHE?!)5) How-tosi) Why – search, solving problemsii) find keywordsONE TECHNIQUE I USE TO HELP LAWYERS CONQUER THE CURSE OF KNOWLEDGE IS TO SAY, WHAT ARE QUESTIONS YOU’VE ANSWERED FOR FRIENDS OVER COCKTAILS WHERE THEY HAVE SAID, “WOW. I DID NOT KNOW THAT. THANK YOU!”REMEMBER: A PERSON DOESN’T HAVE TO INTEND TO APPLY THE TECHNIQUES IN A HOW-TO VIDEO TO WATCH AND ENJOY IT.iii) competitioniv) show things that you see with copyv) hearing is important
5 Five Videos That You Can Shoot In Under An Hour