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5 Videos Social Media Marketers Can Shoot In Under An Hour
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5 Videos Social Media Marketers Can Shoot In Under An Hour

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http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast …

http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast Austin.

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  • http://www.sxc.hu/profile/MeHere
  • 3814132707_fd6bdbf476_bhttp://www.flickr.com/photos/24258698@N04/
  • http://www.flickr.com/photos/alesk/
  • http://www.flickr.com/photos/xctmx/
  • http://www.flickr.com/photos/greg_scales/
  • http://www.flickr.com/photos/missturner/
  • http://www.hubspot.com/Portals/53/images//dharmesh-shah-hirez-headshot1.jpg
  • http://www.flickr.com/photos/dpstyles/
  • http://www.flickr.com/photos/jorgecorrea/
  • http://www.flickr.com/photos/a_mason/
  • http://www.flipthefunnelnow.com/
  • http://professionalservicesmarketingbook.com/
  • http://www.flickr.com/photos/angela7/
  • http://www.flickr.com/photos/whiteafrican/
  • http://www.flickr.com/photos/wolfgangstaudt/
  • http://www.flickr.com/photos/chantrybee/
  • http://magnet.web.psi.ch/images/Aikido_pic.jpg
  • http://www.flickr.com/photos/mikebaird/
  • http://www.flickr.com/photos/linkadnan_adnan_asim/
  • Balance your desire to tell them what to do with your need for them to speak from the heart.It’s like pitching to a four-year-old. KEEP YOUR EYE ON THE BAT.
  • 3) Testimonialsi) Why – get other people to tell your story - ii) opposite of the interviewiii)choose your audienceiv) take charge – tell your subject what to sayv) balance – natural vs cannedvi) “I’m here tomake you look good”vii) we only need to get it right once
  • Keep it simple. There is a reason most technical subjects are learned primarily through books. Few things need video—except for the fact that some people will only learn visually.
  • Don’t be John Assaraf: http://www.youtube.com/watch?v=DWW8G2GxVVEWorkflow4) ScreencastsWhy – search, technical skill, educationCLOSE ALL OTHER PROGRAMS BEFORE BEGINNINGii) lead with your personalityNO SCRIPTiii) keep it shortiii) lay down your baseline audioiv) don’t be afraid of your faceBe concise.Edit.http://www.youtube.com/watch?v=nM4DW2bq7o0&feature=player_embeddedBe Kevin Brake.And by you I mean me.
  • Getting Found WHAT’S YOUR NICHE?OUR NICHE IS MARKETERS THAT WANT TO TELL THEIR STORY WITH WEB VIDEO.(THAT IS STILL A NICHE?!)5) How-tosi) Why – search, solving problemsii) find keywordsONE TECHNIQUE I USE TO HELP LAWYERS CONQUER THE CURSE OF KNOWLEDGE IS TO SAY, WHAT ARE QUESTIONS YOU’VE ANSWERED FOR FRIENDS OVER COCKTAILS WHERE THEY HAVE SAID, “WOW. I DID NOT KNOW THAT. THANK YOU!”REMEMBER: A PERSON DOESN’T HAVE TO INTEND TO APPLY THE TECHNIQUES IN A HOW-TO VIDEO TO WATCH AND ENJOY IT.iii) competitioniv) show things that you see with copyv) hearing is important

Transcript

  • 1. 5
    Five Videos
    That You Can
    Shoot In Under
    An Hour
  • 2. Book Reviews
    1.
    Interviews
    2.
    Testimonials
    3.
    Screencasts
    4.
    How-to’s
    5.
  • 3. If all you have is a hammer…
  • 4. …everything looks like fingers.
  • 5. So what?
  • 6. Be bold.
    Create.
    Connect.
  • 7. 53%
    Forrester Research, “The Easiest Way to a First-Page Ranking on Google”, January 8, 2009
  • 8. 45%
    Techcrunch, “Context is King: How Videos are Found and Shared Online”, January 30, 2010
  • 9. 28%
    ReelSEO.com, “YouTube Search Accounts for Nearly 28% of all Google Searches ”, January 18, 2010
  • 10. 6x
    2x
    Reel Social Media, “Increase Conversion Rates By 2x-6x With Online Video”, September 2, 2009
  • 11. What do I say?
  • 12. Know your audience…
  • 13.
  • 14. What do you want them to feel?
  • 15. What do you want them to do?
  • 16. Book Reviews
  • 17. Book reviews are a dialogue
    between you and the author.
  • 18. Choose The Right Book
  • 19. Be genuine
  • 20. Transcribe
  • 21. Keep it short
  • 22. Publishers
    actively
    court book
    reviewers
    http://www.flipthefunnelnow.com/
  • 23. Everybody wins.
  • 24. Don’t be afraid of your face
  • 25. Interviews
  • 26. Remove the fourth wall.
  • 27. Your
    coworkers
    are
    interesting
  • 28. Blend
  • 29. Industry
  • 30. Breaking News
  • 31. Stay on target
  • 32. Testimonials
  • 33. Getting other people to
    tell your story
  • 34. This is the opposite of an
    interview (almost)
  • 35. Take charge
  • 36. Balance
  • 37. I am here
    to make
    you
    look good.
  • 38.
  • 39. “We only need to get it right once”
  • 40. Screencasts
  • 41. Educate
  • 42. Workflow
  • 43. It’s about you.
  • 44. How-To Videos
  • 45. Be
    Kevin
    Brake
  • 46. Getting Found
  • 47. Solving Problems
  • 48. Research
  • 49. Show things that copy can’t show
  • 50. Hearing
  • 51. Be bold.
    Create.
    Connect.