The Social Spill

What Organizations Can
Learn from BP’s Social
Media Tactics After the
Deepwater Horizon Oil Spill

Natha...
Reaction on Twitter
@BPGlobalPR
@BPGlobalPR
@BPGlobalPR
@BPGlobalPR
Facebook
Unified Command
Facebook
The New BP America
Facebook Account
YouTube
YouTube
YouTube
YouTube
YouTube
What can we learn from BP?
Be Active
Be Interesting
Be Humble
and Honest
Be Unprofessional
Reflection
The Fotographing Fat Kid
Thank You!
Nathan MacDonald
PR/Marketing Coordinator
Center for Leadership & Social Change
Florida State University
(850)6...
2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics
2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics
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2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

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  • 2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

    1. 1. The Social Spill What Organizations Can Learn from BP’s Social Media Tactics After the Deepwater Horizon Oil Spill Nathan MacDonald
    2. 2. Reaction on Twitter
    3. 3. @BPGlobalPR
    4. 4. @BPGlobalPR
    5. 5. @BPGlobalPR
    6. 6. @BPGlobalPR
    7. 7. Facebook
    8. 8. Unified Command
    9. 9. Facebook
    10. 10. The New BP America Facebook Account
    11. 11. YouTube
    12. 12. YouTube
    13. 13. YouTube
    14. 14. YouTube
    15. 15. YouTube
    16. 16. What can we learn from BP?
    17. 17. Be Active
    18. 18. Be Interesting
    19. 19. Be Humble and Honest
    20. 20. Be Unprofessional
    21. 21. Reflection
    22. 22. The Fotographing Fat Kid
    23. 23. Thank You! Nathan MacDonald PR/Marketing Coordinator Center for Leadership & Social Change Florida State University (850)645-8780 nmacdonald@admin.fsu.edu @nathan_albert

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