Great content has been planned; outstanding speakers have been lined up; a wonderful location has been selected. Sounds like a successful conference – yes, but only if you have attendees! A critical part of any conference is the marketing or promotion of the conference. Conference marketing cannot be done the same way year after year – new and innovative methods need to be tried. To reach potential attendance, a clear message, memorable images, and a reason to attend must be provided.
Presentation Key Takeaways
Create the appropriate blend of new and legacy marketing initiatives every year
Identify new marketing methods to drive conference attendance
Understand why marketing pieces must include memorable images, a clear message, and a reason to attend
Linda Chreno is an expert at helping associations identify and recognize their “pain points,” especially when it comes to member identification, acquisition, engagement, and retention ─ and then offering proven solutions to remedy their unique challenges. She assists associations in discovering sources of non-dues revenue and encourages the use of market research to evaluate what is really happening within the association, among its members and its potential members.
An experienced association staff executive, Linda has served as Executive Director for the Florida Section ASCE, the Florida Economic Development Council, the Florida Society of Association Executives, Florida YPO, and the National Association of Neonatal Nurses, as well as other membership and marketing association positions. She is a frequent speaker on membership, SEO, social media, website evaluation, and board leadership for local and national organizations.
Linda is an active ASAE volunteer including terms on the Marketing Council, the CRP Council, the Executive Management Section Council, and the Small Staff Committee. As an active member of Rotary, AAUW, ABWA, ASTD, SHRM, CalSAE, and various other civic and professional organizations, Linda has an excellent grasp of all facets of association management.
Linda earned her B.S. in Business Administration from Indiana State University – School of Business, her Certified Association Executive (CAE) designation from ASAE, and her IOM from the U.S. Chamber of Commerce.
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