Your company superheroes
 

Your company superheroes

on

  • 23,478 views

Looking for your company superheroes, by evolving from a co-existence model to social business. Want to know more (in Dutch): ...

Looking for your company superheroes, by evolving from a co-existence model to social business. Want to know more (in Dutch): http://www.talkingheads.be/nl/blog/detail/de-sociale-media-superhelden-binnen-je-organisatie

Statistics

Views

Total Views
23,478
Views on SlideShare
21,897
Embed Views
1,581

Actions

Likes
36
Downloads
61
Comments
5

15 Embeds 1,581

http://www.talkingheads.be 1131
https://launchpad.whaller.com 121
https://whaller.com 79
https://twitter.com 75
http://yedg.groupsite.com 64
https://havasmedia.whaller.com 40
http://www.yedg.groupsite.com 25
http://localhost 12
http://www.linkedin.com 12
http://translate.googleusercontent.com 8
https://www.rebelmouse.com 5
https://lb1.whaller.com 4
https://trunk.whaller.com 2
https://www.linkedin.com 2
http://pjvandenderen.wordpress.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Your company superheroes Your company superheroes Presentation Transcript

  • How social media is fundamentally transforming your company LOOKING FOR YOUR COMPANY’S SUPERHEROES
  • HI, I’M SOFIE* *Not an actual superhero
  • WHO ARE YOUR COMPANY’S SUPERHEROES?
  • SORRY FANS BLOGGERS FOLLOWERS You probably thought this story was about you
  • THE REAL SUPERHEROES ARE YOUR EMPLOYEES!
  • SOCIAL MEDIA MECHANISMS What are the basics?
  • SOCIAL = PEOPLE SHARING sharing = caring internal & external
  • FROM BROADCASTING... YOUR COMPANY ALL YOUR EMPLOYEES OR CUSTOMERS
  • ...TO NETWORKING YOUR COMPANY EACH AND EVERY ONE OF YOUR EMPLOYEES THIS IS YOU! HI THERE!
  • HOW CAN SOCIAL IMPROVE MY COMPANY?
  • listen think do
  • PR FROM CO-EXISTENCE... Marke- ting Press & Comm Internal commu- nication SalesHR B2B IT ...
  • PR OVER SOCIAL COLLABORATION... Marke- ting Press & Comm Internal commu- nication SalesHR B2B IT ... ? ! Social Media
  • PR Press & Comm Internal commu- nication SalesHR B2B IT ...Marke- ting TO SOCIAL BUSINESS! ? ! Social Media !
  • WHAT ARE THE BENEFITS?
  • INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS RESEARCH AND DEVELOPMENT INNOVATIVE INSIGHTS (NEW TRENDS) DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT) MARKETING & COMMUNICATIONS MARKETING INSIGHTS DIRECT RESPONSE CAMPAIGN TRACKING EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS) CUSTOMER CARE IMMEDIATE MONITORING AND DETECTION FOLLOW UP FASTER MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS SALES SALES INSIGHTS CATCHING THE LEAD PROACTIVE LEAD GENERATION THROUGH REFERRALS AND TESTIMONIALS
  • HAVE IMPACT ON COMPANY DECISIONS HELP BUILD COMPANY CULTURE GET TO KNOW YOUR COLLEAGUES 1 2 3 INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES WORK MORE EFFICIENTLY INCREASE YOUR EXPERTISE CONTINUOUS LEARNING FROM COLLEAGUES IMPROVE YOUR PM SKILLS WORK AGILE AND REMOTELY BRAINSTORM WITH BROADER AUDIENCE BOOST YOUR CAREER SHOW OFF OWN WORK SHARE YOUR TEAM’S SUCCESSES GAIN NEW INSIGHTS VIA FEEDBACK CROWD SOURCE R&D 4 5 6 7 8 9 10 11 12 13 14
  • MAKING IT WORK
  • internal/ external external sharing knowledge improving flows improving products improving customer care deepening customer relationships gathering feedback tools tools internal
  • “HOW DOES THAT MAKE ME A HERO?” SO YOU’RE QUITE THE HERO! “ ”
  • SOME SUPERHERO TIPS!
  • BUILDING A STRONG AND LOYAL COMMUNITY TAKES TIME
  • FOCUS ON THE POSITIVE S T O R I E S
  • NO EXTERNAL BRAND LOVE WITHOUT INTERNAL BRAND LOVE
  • TRANSPARENCY LEADERSHIP AND VISION ARE ESSENTIAL
  • WITH GREAT POWER COMES GREAT RESPONSIBILITY
  • KEEP IT UP, SUPERHEROES! YOUR COMPANY NEEDS YOU!
  • twitter.com/talking_heads twitter.com/lamazone sofie.verhalle@talkingheads.be www.talkingheads.be THANK YOU! Thanks for the images JD Hancock
  • twitter.com/talking_heads twitter.com/lamazone sofie@talkingheads.be www.talkingheads.be