Travel and Social Media

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This is the presentation we gave for the Travel Magazine E-day on 30th September 2010. Our target audience were travel professionals. Seeing as we had a short time slot we first briefly introduced Social Media, including statistics. After that we gave some best practices and tips on how to interact with (potential) customers on social media.

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  • Hi Bruno, thanks for the update. We'll update the figures in future presentations.
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  • slide 14 : there are at least 60.000 Twitter accounts in Belgium (Oct 2010) - accounts that can be located in Belgium based on the profile info, not everyone provides location info in his/her profile
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Travel and Social Media

  1. 1. Conversation starters Travel Magazine E-Day 30/09/2010
  2. 2. Hi! My name is Sofie ©clopin
  3. 3. Social Media Overview
  4. 4. ?
  5. 5. Social Media Revolution 2 (Refresh): http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  6. 6. Source: bvlg.be
  7. 7. Facebook in Belgium 3.5 million Belgian accounts +/- 7 million Belgians online = 50% of the online population is active on Facebook
  8. 8. Facebook in Belgium 50.9 % of the Belgian Facebook users is 18-34 yo 50.3% men vs 49.7% woman 42 % Frenchspeaking vs 58 % Dutchspeaking Source: http://www.checkfacebook.com/
  9. 9. Other... LinkedIn: 526,476 BE profiles Netlog: 3.1 million Dutchsp members 7.8 million FRsp members Twitter: +/- 30,000 accounts (VL)
  10. 10. But first...
  11. 11. ... some history
  12. 12. Web 2.0
  13. 13. Web 2.0 The ‘new’ web creation social decentral
  14. 14. 1. Creation The web is the first mass medium where the production tool is the same as the consumption tool.
  15. 15. Pyramid 1 Creators 10 Reactors 100 Lurkers 1000 Strangers
  16. 16. 2. Social
  17. 17. 3. Decentral Metcalfe’s law
  18. 18. Yelling does not work
  19. 19. Where to start?
  20. 20. Social Networks Facebook, Hyves, Netlog, Bebo... Facebook + local, LinkedIn Biggest audience Usually closed
  21. 21. Sharing Networks Youtube, Flickr, Vimeo, Digg, Slideshare, StumbleUpon Open Focussed on sharing + commenting Google!
  22. 22. Microblogging Twitter, Yammer, (Facebook?) Open Asymmetrical Influential
  23. 23. Blogosphere Local Open Networks Influential
  24. 24. Forums Not dead! Closed Mature Google!
  25. 25. Wiki Wikipedia, Lostopedia Curated Collaborative Google!
  26. 26. How to start?
  27. 27. Social Media = a bar
  28. 28. What does work? Listen Facilitate Conversation
  29. 29. 1. Listen Tracking tools Analysis Feedback Quantitative & qualitative!
  30. 30. 1. Listen Where is your particular audience? Where are your ambassadors? Where are your influentials?
  31. 31. 2. Facilitate Offer them a platform Give them ‘something to talk about’
  32. 32. Remember? Web 2.0, the ‘new’ web creation social decentral
  33. 33. 2. Facilitate Allow people to create Allow people to share Do not try to control centrally
  34. 34. Social Currency
  35. 35. 2. Facilitate Give people something to “score” in the eyes of their peers
  36. 36. 2. Facilitate Platform?
  37. 37. 3. Conversation Keep the conversation going Reactive? Proactive? Answer questions Incorporate feedback
  38. 38. Social Media Content Tracking
  39. 39. Feedback loop Content creation Social Media Online Reputation Management
  40. 40. Rinse and repeat
  41. 41. Good luck!
  42. 42. Questions?
  43. 43. Bart De Waele Bart Debunne E: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be T: +32 495 51 36 36 T: +32 486 76 70 26 Sofie Verhalle Joke De Nul E: sofieverhalle@talkingheads.be E: Jokedenul@talkingheads.be T: +32 478 20 84 11 T: +32 486 41 84 30
  44. 44. E: info@talkingheads.be T: +32 9 269 52 45

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