Talking Heads - "Something Something Something Social Media" for social media forum 2010

Conversation starters Social Media Forum 2010

Good morning, I’m Sofie ©www.clopin.be

Something Something Something Social Media Tackling Social Media the right way: Strategy & Policy

Social Media?

Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.

From one-way Website User User

To two-way Website User User

To a roundabout Website User User

Social Media for businesses

The recipe © www.lamazone.be

Social media Start with a strategy Build relationships (not campaigns) Build communities (not websites) Integrate (don’t interrupt) Communicate (don’t shout) Organic (not artificial)

Congratulations!

Just one more thing...

Social Media Policy

Social Media Policy What? Why? Who? How?

Guidelines Ethical code How to react Personal? Corporate? © eye2eye What can and cannot be said?

Scenario Examples

People talk behind your back Positive Negative Not enough © www.lamazone.be

Why? Uniformity Responsability Just another communication policy

PR Communication Marketing Customer service Internal communication HR IT © www.lamazone.be

You decide (but please... not IT)

50% Who? Everyone hoe koppel ik deze aan die er voor? Everyone is involved Ambassadors © www.lamazone.be

How? Strategy Online tools: eg www.policy.net Internally Externally

Examples

Scenario Discovery Examples Evaluate Respond

Good luck! Work hard.

Questions?

W: www.talkingheads.be E: sofie@talkingheads.be T: @talking_heads T: +32 9 269 52 45

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Talking Heads - "Something Something Something Social Media" for social media forum 2010

by Talking Heads on Jun 25, 2010

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Talking Heads - "Something Something Something Social Media" for social media forum 2010 — Presentation Transcript