#SMF10 - Social Media Forum 15/12/2010
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#SMF10 - Social Media Forum 15/12/2010

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Presentation for Social Media Forum on ... Social Media! The working was "Something Something Social Media: Tackling Social Media the right way: Strategy, Policy & Scenarios" but that was too long......

Presentation for Social Media Forum on ... Social Media! The working was "Something Something Social Media: Tackling Social Media the right way: Strategy, Policy & Scenarios" but that was too long and boring so we changed it to: "How to be successful at social media".
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  • 1. Conversation startersSocial Media Forum 2010 #SMF10
  • 2. Hello, I’m Sofie©www.clopin.be
  • 3. Something Something N G Social Media R I the right way: B OTackling Social Media Strategy, Policy & Scenarios 15/12/2010 #SMF10
  • 4. How to be successful at social media
  • 5. Social media? #SMF10
  • 6. Social media are theonline tools and platformspeople use to share theiropinions, insights andexperiences with eachother. Source: www.jungleminds.nl #SMF10
  • 7. From one-way WebsiteUser User #SMF10
  • 8. To two-way WebsiteUser User #SMF10
  • 9. © www.lamazone.be
  • 10. To a roundabout WebsiteUser User #SMF10
  • 11. Whysosuccessful?
  • 12. Why so successful? Easy to use Snowball effect Make your own Farmville Need for speed We are social Like-minded Sharing is caring #SMF10
  • 13. How to be successful at social media #SMF10
  • 14. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  • 15. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  • 16. Social media strategy Who, What, Why, Where & How Set goals Sales? Brand awareness? Traffic on your website? Influential ambassadors? Market research? #SMF10
  • 17. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  • 18. Social Media Policy What? Why? Who? #SMF10
  • 19. Guidelines Ethical code Personal? Corporate?© eye2eye What can and cannot be said?
  • 20. Social Media Policy What? Why? Who? #SMF10
  • 21. People talk behind your back Positive Negative Not (enough) © www.lamazone.be
  • 22. Why? Uniformity Responsabilities Ambassadors Communication policy #SMF10
  • 23. Social Media Policy What? Why? Who? #SMF10
  • 24. PR Communication Marketing Customer Care Internal communication HR IT© www.lamazone.be
  • 25. You decide(but please... not IT) #SMF10
  • 26. Mandate Everyone is involved Responsabilities© www.lamazone.be
  • 27. What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
  • 28. Social Media Scenario Detect Evaluate React© milos milosevic
  • 29. Detect Tools Patterns© Pasukaru76
  • 30. Evaluate Tone Type By whom© clevercupcakes
  • 31. React Or not Where How When© james jordan
  • 32. #SMF10
  • 33. #SMF10
  • 34. #SMF10
  • 35. #SMF10
  • 36. #SMF10
  • 37. #SMF10
  • 38. #SMF10
  • 39. #SMF10
  • 40. Conclusion #SMF10
  • 41. In conclusion Be prepared Clear goals Invest: time, people, means Be willing to learn Rinse and repeat #SMF10
  • 42. Questions?
  • 43. W: www.talkingheads.be E: info@talkingheads.be T: @talking_heads T: +32 9 269 52 45 Bart De Waele Bart DebunneE: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be T: +32 495 51 36 36 T: +32 486 76 70 26 Sofie Verhalle Joke De NulE: sofieverhalle@talkingheads.be E: jokedenul@talkingheads.be T: +32 478 20 84 11 T: +32 486 41 84 30