#SMF10 - Social Media Forum 15/12/2010
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#SMF10 - Social Media Forum 15/12/2010

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Presentation for Social Media Forum on ... Social Media! The working was "Something Something Social Media: Tackling Social Media the right way: Strategy, Policy & Scenarios" but that was too long and ...

Presentation for Social Media Forum on ... Social Media! The working was "Something Something Social Media: Tackling Social Media the right way: Strategy, Policy & Scenarios" but that was too long and boring so we changed it to: "How to be successful at social media".
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    #SMF10 - Social Media Forum 15/12/2010 #SMF10 - Social Media Forum 15/12/2010 Presentation Transcript

    • Conversation startersSocial Media Forum 2010 #SMF10
    • Hello, I’m Sofie©www.clopin.be
    • Something Something N G Social Media R I the right way: B OTackling Social Media Strategy, Policy & Scenarios 15/12/2010 #SMF10
    • How to be successful at social media
    • Social media? #SMF10
    • Social media are theonline tools and platformspeople use to share theiropinions, insights andexperiences with eachother. Source: www.jungleminds.nl #SMF10
    • From one-way WebsiteUser User #SMF10
    • To two-way WebsiteUser User #SMF10
    • © www.lamazone.be
    • To a roundabout WebsiteUser User #SMF10
    • Whysosuccessful?
    • Why so successful? Easy to use Snowball effect Make your own Farmville Need for speed We are social Like-minded Sharing is caring #SMF10
    • How to be successful at social media #SMF10
    • What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
    • What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
    • Social media strategy Who, What, Why, Where & How Set goals Sales? Brand awareness? Traffic on your website? Influential ambassadors? Market research? #SMF10
    • What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
    • Social Media Policy What? Why? Who? #SMF10
    • Guidelines Ethical code Personal? Corporate?© eye2eye What can and cannot be said?
    • Social Media Policy What? Why? Who? #SMF10
    • People talk behind your back Positive Negative Not (enough) © www.lamazone.be
    • Why? Uniformity Responsabilities Ambassadors Communication policy #SMF10
    • Social Media Policy What? Why? Who? #SMF10
    • PR Communication Marketing Customer Care Internal communication HR IT© www.lamazone.be
    • You decide(but please... not IT) #SMF10
    • Mandate Everyone is involved Responsabilities© www.lamazone.be
    • What do you need Social Media Strategy Social Media Policy Social Media Scenarios #SMF10
    • Social Media Scenario Detect Evaluate React© milos milosevic
    • Detect Tools Patterns© Pasukaru76
    • Evaluate Tone Type By whom© clevercupcakes
    • React Or not Where How When© james jordan
    • #SMF10
    • #SMF10
    • #SMF10
    • #SMF10
    • #SMF10
    • #SMF10
    • #SMF10
    • #SMF10
    • Conclusion #SMF10
    • In conclusion Be prepared Clear goals Invest: time, people, means Be willing to learn Rinse and repeat #SMF10
    • Questions?
    • W: www.talkingheads.be E: info@talkingheads.be T: @talking_heads T: +32 9 269 52 45 Bart De Waele Bart DebunneE: bartdewaele@talkingheads.be E: bartdebunne@talkingheads.be T: +32 495 51 36 36 T: +32 486 76 70 26 Sofie Verhalle Joke De NulE: sofieverhalle@talkingheads.be E: jokedenul@talkingheads.be T: +32 478 20 84 11 T: +32 486 41 84 30